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MarketingSherpa Webinar Archive

Webinar Replay: Top takeaways of MarketingSherpa Summit 2016

Daniel Burstein, Courtney Eckerle and Shelby Dorsey, all from the MarketingSherpa Editorial Team



At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.

Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — discussed the most inspirational and actionable lessons from this year's two-day event in only one hour. This webinar, sponsored by BlueHornet, presented ideas on how to improve marketing campaigns.

They covered the top takeaways from Summit to help attendees:
  • Use social media and email to engage customers

  • Produce content within their everyday company cycle

  • Cement a customer-centric strategy

  • Use testing to improve and optimize

  • Act on data to improve marketing performance

Download the slides to this presentation

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Live From MarketingSherpa Summit 2016: Morgan Spurlock and using storytelling in your campaigns [From the MarketingSherpa blog]

Live From MarketingSherpa Summit 2016: 5 steps to telling your team's story internally [From the MarketingSherpa blog]

Content and Social Marketing: Top takeaways from 6 case studies at MarketingSherpa Summit 2016





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