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MarketingSherpa Webinar Archive

Top Tactics to Improve Email Relevancy and Deliverability

Sergion Balegno, MECLABS; Jeffrey Rice, MECLABS; Tom Sather, Return Path



Watch this webinar replay featuring Sergio Balegno, Director of Research, MECLABS, Jeffrey Rice, Research Analyst, MECLABS, and Tom Sather, Director Professional Services, Return Path, as they discussed the top tactics to improve email relevancy and deliverability.

Trends in email deliverability revealed some good and bad news for marketers. Improvements in deliverability were offset by continued challenges, including a rise in soft bounces due to more aggressive spam filters.

In this webinar, you will learn:
  • Top challenges facing email marketers

  • Relevancy and deliverability — how they go hand-in-hand

  • How marketers improved deliverability using relevancy as a catalyst

  • What you can do now to improve email success metrics



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