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MarketingSherpa Webinar Archive

How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing

Daniel Burstein, MECLABS; Nichole Kelly, SME Digital; Eddie Smith, Topsy Labs



In this free MarketingSherpa webinar, we joined industry experts Nichole Kelly, President, SME Digital, and Eddie Smith, Chief Revenue Officer, Topsy Labs, as they sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss the most common mistakes B2B marketers make in regards to social media ... and, most importantly, how to overcome them.


Key takeaways from this webinar include:
  • Social media should not just be tracked after the fact, but rather used to learn about your products and customers

  • Every company creates content every day, they just donít always share it

  • Presenting business data rather than social media data can help you discover where social media delivering value for your organization

Download the slides to this presentation


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