Improve Email Deliverability: Tactics for handling complaints and boosting reputation
Adam T. Sutton, MECLABS, and Tom Sather, Return Path
Hear from Adam T. Sutton, Senior Reporter, MECLABS, and Tom Sather, Director of Professional Services, Return Path, on tactics to improve email deliverability. In this webinar, they covered how deliverability metrics are changing, tactics to improve email deliverability based on a real life example, how to deal with bad email addresses, how to avoid spam traps and much more.
In addition, Sutton and Sather discussed how customer complaints are the number one cause of poor reputation.
Learn how to avoid the complaints from even beginning with using proper permission and disclosure at sign up, allowing subscribers to choose what messages they want to receive and much, much more.
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