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MarketingSherpa Webinar Archive

How to Best Serve Email Subscribers through the Entire Customer Lifecycle

Jeffrey Rice, MECLABS, and Adam T. Sutton, MECLABS

In this webinar, Jeffrey Rice, Senior Research Analyst, MECLABS, and Adam T. Sutton, Senior Reporter, MECLABS, revealed key strategies from the Email Marketing Handbook - Second Edition, and explored when and where to install email campaigns to accelerate and enrich customers' experiences through an organization's Marketing/Sales funnel.

During a quick poll conducted on the webinar, the speakers asked the audience how their organizations currently send relevant email communications. About 38% of marketers surveyed indicated their organizations' email sends are tardy, partially segmented and have a murky goal.

Sponsored by Eloqua, this video covers:
  • The state of email communications

  • How to prospect to maintain and grow relationships

  • How to nurture subscribers to move them toward conversion

  • Activation of your subscriber base

  • Retain customers by reassuring their trust

  • Why you should ask for referrals

  • MarketingSherpa case studies

  • Key takeaways

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