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MarketingSherpa Webinar Archive

Email Marketing: How a former Email Summit attendee achieved a 350% increase in conversion

Daniel Burstein, MECLABS, and Rachel Hoppe, AvidXchange



This MarketingSherpa webinar, sponsored by Vocus, will help you get more out of your email campaigns.

Rachel Hoppe, Marketing Manager, AvidXchange, and Daniel Burstein, Director of Editorial Content, MECLABS, discussed a case study with a considerable lift in the generation of sales qualified leads.


See how Hoppe and her team:
  • Improved conversion rates from 20% to 70%

  • Increased marketing contribution to revenue from 5% to 70%

  • Are now receiving high-fives from the sales force after deals close

Download the slides to this presentation


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