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MarketingSherpa Webinar Archive

Develop a Winning Combination for Social Media Integration

Kaci Bower, MECLABS, and Charles Coker, MECLABS

In this hour-long webinar, sponsored by Aquent, join Kaci Bower, Senior Research Analyst, MECLABS, and Dr. Charles W. Coker, Human Capital Strategist, MECLABS, to learn eight tips for integrating social media into your marketing efforts.

These tips include letting SEO take a backseat to your audience's experience, and using your brand name for the account name for optimization. Using keywords in status updates and distributing content via social media to build links will also help you build a winning combination for social media integration.

Also in this webinar, you will learn:
  • Key findings about social media integration from research into search and email marketing

  • Recommended practices for integrating social into search and email programs

  • Expert insights from the 2012 Executive Guide to Marketing Personnel on attracting and developing the unique and necessary characteristics of successful search, email and social marketers

Download the slides to this presentation

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