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MarketingSherpa Webinar Archive

How CMOs are Monetizing Social Marketing and Measuring ROI

Justin Bridegan, MECLABS; Sergio Balegno, MECLABS; Kye Strance, Vocus



Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.

In this webinar, Justin Bridegan, Senior Marketing Manager, MECLABS, Sergio Balegno, Director of Research, MECLABS, and Kye Strance, Director of Product Marketing, Vocus, shared how CMOs and other senior marketing executives in the strategic phase of social marketing maturity are now monetizing the channel. These marketing executives are not only promising ROI, they are delivering it.

You will learn:
  • How CMO priorities for social marketing are changing

  • What's driving the investment in social media programs

  • How CMOs are calculating social marketing ROI

  • How to monitor, segment, profile and engage your target audience




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