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MarketingSherpa Webinar Archive

5 Steps for Building Links that Improve Search

Daniel Burstein, MECLABS, and Alex Dunks, Webmarketing123



Links to your site play a large role in determining your company's position on search engine results pages. You can learn how to develop a comprehensive link-building strategy that will help you ascend to the top ... literally.

In this hour long webinar, sponsored by Aquent, Alex Dunks, Director of SEO, Webmarketing123, and Daniel Burstein, Director of Editorial Content, MECLABS, covered best practices from the 2012 Inbound Marketing Handbook and insights for creating a well-built linking structure.

The steps in this webinar include:
  • Laying a strong foundation with keyword selection

  • Tracking your links

  • Diversifying your links

  • Tailoring your content strategy

  • Implementing a three-month game plan

Download the slides to this presentation


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