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MarketingSherpa Webinar Archive

2011 Top B2B Marketing Practices: From lead generation to marketing automation

Jen Doyle, MECLABS, and Matt West, Genius.com



Watch this MarketingSherpa webinar replay, featuring Jen Doyle, Senior Research Analyst, MECLABS, and Matt West, Director of Marketing, Genius.com, as they discussed the top B2B marketing practices in 2011.

They explained the trends in B2B marketing with the top challenges and statistics, and the top five B2B marketing practices, including:
  • Know your marketing mix

  • Close the loop with sound marketing analytics

  • Align with your sales team

  • Identify your sales and marketing funnel

  • Automate your lead management practices



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