MarketingSherpa Video Archive
The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase
Meghan Lockwood, MECLABS, and Steve Parker, firstSTREET
Parker presented a case study on a landing page for a new product. The old landing page replicated similar pages on a subpar website, and testing various elements of the page produced small, incremental results — some successful and others producing only a learning. But, the landing page was performing very poorly overall on conversion metrics.
After a radical redesign that changed the entire look, feel and thought process on the landing page, the new treatment produced a radical lift over the original control page that had undergone the previous, incremental page.
After continued testing and optimization on the treatment, Parker ended up with a 500% increase in sales from the new product's radically redesigned landing page.
(Download the slides to this presentation
)Related ResourcesOptimization Summit 2013, May 20-23, BostonLanding Page Optimization: Radical redesign leads to 3,566% increase in conversionEmail Optimization: A single word change results in a 90% lift in sign-upsLanding Page Optimization: 262% increase in lead rateA/B Testing: 4 tests from a crowdfunding site with double-digit results