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How The Heritage Foundation increased donations 274% by using MECLABS methodology

Nathaniel Ward, The Heritage Foundation, and Tim Kachuriak, Pursuant



Ward and Kachuriak detail how to optimize the content on your landing pages by calling into question the best practice of limiting calls-to-action, exploring creative ways to use website content to garner highly motivated names for their email list, as well as speaking on their content that went viral with 45,000 Facebook "likes."

Kachuriak spoke about how The Heritage Foundation put its website content into action with a "tongue and cheek" question and answer about Obamacare based on of the board game, Operation. By "guiding people through that mental conversation that makes them more predisposed to want to accept our offer," as Kachuriak said, they were able to see a 282% increase in name acquisition conversion.

(Download the slides to this presentation)

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