MarketingSherpa Video Archive
Mobile Marketing Panel
Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting
This panel on mobile marketing for the complex sale includes four industry experts presenting four case studies.
Topics covered in the panel discussion include:
- Is mobile the next frontier?
- Mobile: Marketing to a moment
- Can mobile marketing work for the complex sale?
- Mobile advertising and the mobile CRM handshake
Why is mobile marketing a B2B channel? MarketingSherpa research found that 87% of smartphone owners use that device to access the Internet or read email.
Unfortunately, according to the MarketingSherpa 2012 Mobile Marketing Benchmark Report
, 28% of B2B marketers report not knowing the mobile adoption rate of their customers. Additionally, 54% report not integrating mobile into other marketing channels. This video can help solve the mobile marketing for the complex sale riddle.Related ResourcesMarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las VegasEmail Summit: Mobile marketing panel on the complex saleMobile Email Marketing: 5 tactics to engage and convert smartphone usersB2B Marketing: A discussion about integrating mobile, email and socialMobile Marketing 101: Should you make the leap to a custom mobile site?Mobile Marketing 101, Part 2: Ease of use and quality of content are keyMarketingSherpa's 2012 Mobile Marketing Benchmark Report
- free excerpt