Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting
This panel on mobile marketing for the complex sale includes four industry experts presenting four case studies.
Topics covered in the panel discussion include:
Is mobile the next frontier?
Mobile: Marketing to a moment
Can mobile marketing work for the complex sale?
Mobile advertising and the mobile CRM handshake
Why is mobile marketing a B2B channel? MarketingSherpa research found that 87% of smartphone owners use that device to access the Internet or read email.
Unfortunately, according to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, 28% of B2B marketers report not knowing the mobile adoption rate of their customers. Additionally, 54% report not integrating mobile into other marketing channels. This video can help solve the mobile marketing for the complex sale riddle.
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