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MarketingSherpa Video Archive

The End of Business as Usual

Brian Solis, Altimeter

Brian Solis, author of The End of Business As Usual: Rewire the way you work to succeed in the customer revolution, explores a new consumer landscape in this session, presented at MarketingSherpa Email Summit 2012.

This new landscape – forged by the mobile Web, social media and gamification – is forcing companies to adapt to what Solis coins as the "ego-system" and the phenomenon of people forcing the world to revolve around them through technology. Discover how your company can rise to the top of "digital Darwinism" and evolve as quickly as consumer behavior does.

Related Resources

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