Content Marketing: Content-rich emails to prime your prospects
Marcus Sheridan, River Pools and Spas
Sheridan details how content marketing improved his pool and spa business after seven years of "doing it wrong." After spending hours teaching consumers about his product and service in person, he realized it was slowing down their purchase process.
While platforms will change, the principles of teaching and human relations never will, according to Sheridan. Those are the principles that will direct content, and consumers along with it, down the sales funnel. Sheridan lays out how content creation is as easy as turning common consumer-business interactions into what he calls "the greatest sales tool in the world."
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