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MarketingSherpa Video Archive

Content Marketing: Content-rich emails to prime your prospects

Marcus Sheridan, River Pools and Spas



Sheridan details how content marketing improved his pool and spa business after seven years of "doing it wrong." After spending hours teaching consumers about his product and service in person, he realized it was slowing down their purchase process.

While platforms will change, the principles of teaching and human relations never will, according to Sheridan. Those are the principles that will direct content, and consumers along with it, down the sales funnel. Sheridan lays out how content creation is as easy as turning common consumer-business interactions into what he calls "the greatest sales tool in the world."

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

The Content Marketing Tipping Point: Marcus Sheridan's magic number is 30, what is yours?

Email Marketing How-to: 5 steps to improve your email newsletter


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