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MarketingSherpa Video Archive

B2B Marketing: How Cisco's enterprise marketing team helped Sales have the right conversations

Karyn Scott, Cisco Systems, Inc.



When Cisco's sales team started losing sales on the margin, the marketing team had to rethink its strategy. In this B2B Summit 2012 replay, see how Karyn Scott, Director of Enterprise Marketing, Cisco Systems, Inc., integrated listening to customers and the sales team into building a workable marketing strategy.

Discover how incorporating case studies, shifting toward a business-focused sales strategy and including peer testimonials rendered Cisco relevant to its customers.

In this video replay you will learn:
  • How to listen to your customers and sales team

  • How to look beyond the horizon

  • How to "move your own cheese"

Download the slides to this presentation

Related Resources

Lead Gen Summit 2013: September 30 - October 3, 2013, in San Francisco

Event Recap: MarketingSherpa B2B Summit 2012

Customer-Centric Marketing: 7 triggers to engage customers and build loyalty

Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%



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