B2B Marketing: How Cisco's enterprise marketing team helped Sales have the right conversations
Karyn Scott, Cisco Systems, Inc.
When Cisco's sales team started losing sales on the margin, the marketing team had to rethink its strategy. In this B2B Summit 2012 replay, see how Karyn Scott, Director of Enterprise Marketing, Cisco Systems, Inc., integrated listening to customers and the sales team into building a workable marketing strategy.
Discover how incorporating case studies, shifting toward a business-focused sales strategy and including peer testimonials rendered Cisco relevant to its customers.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.