Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML

MarketingSherpa Video Archive

Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales

Jermaine Griggs, Hear & Play Music



Griggs explains how SMB email marketer Hear & Play Music is able to apply a personal touch to automated email campaigns by using demographic and psychographic data to match the message with the customer.

This process improves conversion, lowers email opt-out and increases customer retention, according to Griggs.

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

Marketing Automation: 416% higher customer lifetime value from auto-email strategy

Automated Email Case Study: 175% more revenue and 83% higher conversion rate

Automatic for the People: The pros and cons of triggered emails

Email Messaging: How your peers craft emails for conversion

Sign up for the MarketingSherpa Consumer Marketing Newsletter


Please refer to our Privacy Policy and About Us page for contact details.