MarketingSherpa Video Archive
Destroying the 7 Myths of B2B Social Media
Jay Baer, Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
In this dynamic, provocative, and funny presentation, B2B Summit 2011 keynote Jay Baer, social media strategist and author, Convince & Convert, dispelled the seven myths surrounding social media and B2B. Our guests left with a new mindset about the convergence of social media and B2B.
At B2B Summit 2012
, Sally Hogshead, author, speaker, and creative director, FASCINATE, will discuss how B2B marketers can influence and persuade potential customers.Related ResourcesB2B Summit 2012, August 27-30, OrlandoSocial Media Companies: 3 non-obvious ways social media will impact big companiesB2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]