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MarketingSherpa Video Archive

Content Marketing: 6 forgotten strategies to execute now

Joe Pulizzi, Content Marketing Institute



According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.

Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing leads with content.

"You wonder why there's so much bad content out there from corporations? Most of us don't have a strategy for it. You can't do anything until you have something interesting to say that works with your objectives and the outcomes of your customers," Pulizzi said.

Watch this replay from his Lead Gen Summit keynote to learn about the following six forgotten strategies to improve your content marketing efforts:
  • Define the audience

  • Define the outcome

  • Choose the right content

  • Don't overcomplicate

  • Find the bigger story

  • Don't forget print

Download the slides to this presentation

Related Resources

B2B Content Marketing 2014: Benchmarks, Budgets, and Trends — Content Marketing Institute research [PDF]

Content Marketing: Consulting firm nets 388% more leads with 4-step strategy

Content Marketing: 3 tips for how to get started

Content Marketing: Targeted persona strategy lifts sales leads 124%




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