MarketingSherpa Video Archive
In the Year 2013: Email marketing technologies and tactics of the near future
Daniel Burstein, MECLABS; Joshua Baer, OtherInBox; Loren McDonald, Silverpop; Miriam Geller, Yahoo!; Uwe-Michael Sinn, Rabbit eMarketing
Five industry experts from Yahoo!, Silverpop, MECLABS, Other Inbox and Rabbit eMarketing sit down at Email Summit 2012 to brainstorm about what email marketing will look like in the near future. Covering four buyer personas, actionable advice is offered for reaching each of them.
Mobile, in-line video, privacy legislation, dynamic content and social media integration are all discussed in this 40-minute session.Related ResourcesMarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las VegasEmail Summit 2012: Top 5 takeaways from the industry's largest research-based eventEmail Marketing How-to: 5 steps to improve your email newsletter