Need help? Have a suggestion? Comment?

SherpaBlog


SherpaBlog: Online Ads: Find Commonality Among Consumers

Summary: By Natalie Myers, Reporter

I wasn’t looking for advice about online advertising when I scheduled time to talk to Jerry Shereshewsky, CEO, Grandparents.com, for a MarketingSherpa article I’m writing about marketing to grandparents.

But I should have expected getting some wisdom from someone with 39 years of experience in the industry who... continue...
Posted: Jan 12, 2009

SherpaBlog: Is Broad-Match Undercutting Your Holiday PPC Ads?

Summary: By Sean Donahue, Sr. Reporter

Some search marketers have been complaining for a while that Google’s expanded broad-match program is sometimes *too* broad. They’re seeing ads matched to irrelevant terms, which drives up costs without boosting conversions.

But if you’re currently running special holiday-themed PPC ad groups, it’s particularly important to... continue...
Posted: Dec 29, 2008

‘Tis the Season for Special Opt-outs!

Summary: While this is just one consumer’s complaint, it’s something to think about. “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas present by sending email recommendations relevant to the gift he purchased.

His wife saw a subject line referring to the surprise gift... continue...
Posted: Dec 15, 2008

SherpaBlog: Three Conclusions From AMC's Mad Men/Twitter Flap

Summary: By Natalie Myers, Reporter

I am a huge fan of the AMC television series Mad Men -- a drama about the ad men and women of Madison Avenue in the 1960s. That's why a blog post about the shutdown of Mad Men Twitter feeds caught my eye.

Apparently, fans were posing as... continue...
Posted: Dec 01, 2008

SherpaBlog: Offer Holiday Discounts without Damaging Your Premium Brand

Summary: By Adam T. Sutton, Reporter

Discounts abound at eretail sites this holiday season. The New York Times dubbed the price slashing “holiday price wars” in an article on November 19. The article’s desperate tone underlines what many of us already know: The holiday shopping season is going to be rough.

Every consumer... continue...
Posted: Nov 24, 2008

SherpaBlog: Start Marketing to Smartphones: It’s a No-Brainer

Summary: By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this... continue...
Posted: Nov 17, 2008

SherpaBlog: So Long and Thanks for All the Case Studies

Summary: By Anne Holland, Founder

I woke with a start at four in the morning in a hotel room in Scottsdale, Arizona, where I was conducting research at a marketing trade show in October 1999.

Back then, as now, marketing, PR and advertising professionals were nearly deafened by a deluge of... continue...
Posted: Nov 10, 2008

SherpaBlog: Please Segment Your List & Stop Doing Something Less Effective

Summary: MarketingSherpa has published Case Studies and research data on list segmentation for seven years now. We've got data coming out of our ears showing that if you split your list into groups by recent activity and/or demographic and send special campaigns to those groups, your response rates will soar.

Nearly everyone... continue...
Posted: Nov 03, 2008

SherpaBlog: Marketing Layoffs - How to Flourish Despite Them

Summary: By Anne Holland, Founder

As terrible as they are, marketing layoffs have been very good to me. Years ago, I got my first major career break due to layoffs. Over a period of three months, position after position was eliminated, and the boss handed me the work to do... continue...
Posted: Oct 27, 2008

SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn

Summary: By Anne Holland, Founder

The heads of Sequoia Capital gave a CEO-only presentation on Oct. 7 that I can describe only as the ‘PowerPoint of doom’. The cover slide even had a tombstone on it.

Last week, private equity firms (e.g., Benchmark Capital) and other major investors (e.g., Ron Conway) followed... continue...
Posted: Oct 20, 2008

Showing page 1 of 100 pages   1 | 2 | 3 > >>
Join MarketingSherpa's Community




All-New
Latest SherpaBlog Posts
Upcoming Events

Marketing Research Chart of the Week:
New every Tuesday

Click to view this article

New Job Listings

Sherpa Sponsorship Opportunities

Weekly Book Giveaway

Member Login: Email: Password:
Contact Us Lost Password?