SUMMARY: Email marketing continues to evolve. We surveyed 1,493 email marketers to find out how they’re managing traditional email tactics while adapting to new opportunities like social media.
Download this 16-page PDF excerpt from MarketingSherpa’s 2010 Email Marketing Benchmark Report for a highlights overview. The report features six charts that share new data on:
o Anticipated challenges for 2010
o Changes in email budgets
o Tactics that work
o Social media’s influence on email
MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys and results data analysis. Then we publish what we learn so our community of marketers and weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa.
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