SUMMARY: First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.
Here's the Executive Summary we promised you in return, featuring seven results charts including:
- What gets the highest ROI? SEO vs PPC vs email
- Three-year trends in keyword buying
- Click fraud
- PR and search marketing
Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days:
Sep 19, 2006 -
Mike of
LeisureLink says:
Regarding the eyetracking heatmap of the Google One Box: can anyone tell me if similar studies have been performed with online travel sites such as Expedia, Travelocity, etc... and if so, can you point me to a place where they can be viewed or copied?
Sep 21, 2006 -
Neal Raisman of
AcademicMAPS says:
This is an important piece. So much so that I linkled my blog www.academicmaps.blogspot.com to the executive summary and posted a comment to my readers to go and read it. Good piece that would be even better with some ideas on how to optimize.
Dec 03, 2006 -
SJP of
SJP says:
Just dropping in to learn some new info about SEM. Interesting article. I have found that A great way to get exposure to your website is through creating a Website Promotion
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Regarding the eyetracking heatmap of the Google One Box: can anyone tell me if similar studies have been performed with online travel sites such as Expedia, Travelocity, etc... and if so, can you point me to a place where they can be viewed or copied?