If you have ever gnashed your teeth when sales reps did not pitch your product or service properly, this Case Study is for you.
You will see behind-the-scenes in the Canon vs. Xerox marketshare wars; and, how one clever marketer used a neat little binder, a fabulous Webcast, and ESPN to get Canon's sales reps to literally double sales in a target market segment. continue...
Are you daunted by the idea of improving your company Web site so more visitors buy? You know that a few tweaks can make a world of difference, but which tweaks exactly?
This Case Study features practical step-by-step details of how 11thHourVacations.com studied their metrics and conducted little "tweak tests" to come up with the 26 small changes that raised conversions by 30%.
One simple change alone resulted in $250,000 more sales this quarter. Especially useful for eretailers. continue...
Writing an email newsletter to promote your company can be more tiring and time consuming than you expected. However, Cincom's marketer figured out a clever way to solve the problem.
He added an "Ask the Expert" button to Cincom's newsletter and now spends less than a single workday putting together each fortnightly issue, and gets outstanding results. Learn how you can copy this idea. continue...
Are your Web site metrics reports either so "lite" or so vastly detailed that they are close to useless? Get inspired by this Case Study of a site that improved their metrics and as a result grew visitor satisfaction and ad sales to big famous CPGs. continue...
It is the little email postcard that could! Hear what LifeWay Christian Resources learned when they tested a viral campaign to promote a new bible studies course.
You can use this step-by-step Case Study as a practical guide to create your own campaign. There are loads of details on tactics such as how to pick the right lists to send your "seed" invite to. Includes a sample of the card that circled the globe. continue...
No matter what industry you are in, if you are a B2B marketer you will find a stealable idea in this Case Study. Includes details on online marketing tactics such as:
- Why three niche Web sites are better than one big one
- Making quoted pricing access "instant"
- How to beat pricing wars online
- Offering multiple quote-path choices
- Quarterly "what went wrong" email to non-buyers
Plus, we especially enjoyed the PPC search marketing tips. continue...
This is a very fun Case Study, especially the sample creative pieces. You will learn how a software company persuaded executives from some of the largest companies in the world to serve as advocates.
If you have ever tried to get a client to agree to give a testimonial, a quote for a press release, a speech at a trade show about you, to enter you for awards, or even to let you write a detailed Case Study about them, read this story now. continue...
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.