Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:

Case Studies: 1466 and counting...

Case Study #CS23166:

Incredibly Unpredictable B-to-B Viral Campaign Results: The Little Snow Globe That Surprised Everyone

Summary: This is the story of a marketing campaign that TANKED, and then
two years later out of the blue became a huge success. Call it
"viral marketing whiplash."

BTW: The folks who ran this campaign are the same ones who did the
now infamous whack-a-flack campaign, which was an instant hit.
Find out what they learned from their follow-up campaign. Includes
daily data showing how visitor numbers grew in a bell-curve. continue...
Posted: Jan 21, 2003
Case Study #CS23161:

How SmartBrief Launched a Profitable Email Newsletter Business

Summary: If you publish email newsletters for profit, absolutely read this
Case Study to pick up some tips on how SmartBrief was able to make
sales in a lousy economy.

Includes details on how they grow their lists, pick marketplaces to
launch in, manage editorial, and sell ads. continue...
Posted: Jan 15, 2003
Case Study #CS23160:

Deloitte & Touche Uses Clever Radio Ads & Email Newsletter Sponsorships to Get New Clients

Summary: If you are marketing business services (such as an ad agency or a
law firm) or you are doing regional marketing (this story takes
space in Detroit) absolutely read this Case Study for tips.

You will learn how a regional marketing director turned D&T's execs
from a bunch of boring accountants into hot local celebrities.
Yes, a sample radio script and email newsletter are included for
you to steal ideas from. continue...
Posted: Jan 14, 2003
Case Study #CS23164:

How Penn State gets 2.38% Banner Ad Click Through Rates (Creative Samples Included)

Summary: Although click throughs are not everything (what matters in the end
is ROI on conversions), it is heartening after all the bad press
banners have gotten to hear about a campaign that got clicks.

Bear in mind, the average click rate these days is somewhere around
.23% and Penn State's creative got 2.38%. continue...
Posted: Jan 10, 2003
Case Study #CS23158: Tests Selling Subscriptions

Summary: By our rough calculations, has made between $5,000,000-$7,000,000 in online subscription sales in just seven months since they launched their paid offering in May 2002.

Learn how they researched the market to figure out what people would pay for, and how they converted visitors to paid subscribers. continue...
Posted: Jan 09, 2003
Case Study #CS23157:

When Traditional Software Marketing Tactics Fail, Try Adding Workshops to Your Web Site

Summary: Any other marketer would have given up. LendingApps' Chris Santo tested every tactic you can shake a stick at (DM, telesales, trade shows, etc.) but his sales were dreadful.

Even though management was on the verge of cutting their losses, Santo wanted to test one last idea. His boss said "No." Santo went ahead and did it anyway. continue...
Posted: Jan 07, 2003
Case Study #CS23155:

The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics

Summary: If you use videoclips to promote movies, TV shows or games, this is the Case Study for you. Learn how a British viral marketing campaign helped sales of the Hitman 2 game soar.

Includes useful links to some of the sites that you will want to plant your clips on to get the viral word out. continue...
Posted: Dec 19, 2002
Case Study #CS23151:

How Kept Ad Sales Strong in 2002

Summary: When's COO Zach Leonard said "Yes" to a MarketingSherpa interview, he did not know we were going to grill him for 75 solid minutes about every aspect of their business. He was very good natured, and forthcoming.

In this first part of our two-part Case Study on, you will discover how the site's ad sales team have been able to keep sales high despite the economy, and which of the new units offered are most popular with media buyers continue...
Posted: Dec 18, 2002
Case Study #CS23149:

Email Alerts to Big Businesses vs Small Businesses - Metrics from Cintas

Summary: $2.3 billion uniform sales and rental megalith Cintas Corporation has more than 500,000 business customers, but until May 2001 they did not have any email addresses for them.

Learn how the ecommerce team jumpstarted an email alerts program for customers that consistently brings in higher-than-average results. Lots of best practices in action.

This Case Study includes detailed metrics comparing a similar campaign sent to big businesses versus small businesses. Yes, creative samples also included. continue...
Posted: Dec 17, 2002
Case Study #CS23150:

How Converts 5-7% of Visitors to Buyers

Summary: In e-retail, you are darn lucky if you convert 2-3% of your site
visitors into buyers. How is doing twice

It is not the famous brand name alone. This Case Study includes
tips that almost any e-retailer can put into place to improve
results. Plus, learn how the site upsells buyers so they put more
items in their shopping cart. continue...
Posted: Dec 13, 2002

Showing page 113 of 147 pages << <  111 | 112 | 113 | 114 | 115 > >>