Summary:
Last week eMarketer tied with MarketingSherpa for Tenagra's best 'Publication Focused on Internet Marketing' award. Back when eMarketer first started co-Founder Sam Alfstad did something so simple that many people don't think to do it. He went and directly asked a competitor what tactics made them successful. If you are a PR professional, or if you dream of getting your company's name in the Wall Street Journal someday, this Case Study is for you. continue...
Summary:
Learn how a bootstrapped start-up used guerilla marketing - including search engine banners and some of the smartest click landing pages we've ever seen, to get entrepreneurs to find the site, trust it and purchase services. continue...
