Like many high tech firms, Seattle Lab used to be run by engineers. Which meant that the Lab's marketing was pretty much non-existent. Still they did all right because they developed quality software products, and had a solid in-house sales team of five hard-working reps. But you can only grow so far without solid marketing behind you. So they hired direct response marketer, Heather Fairchild.
In less than nine months she's revamped their marketing database, launched a customer communication email program, tested dozens of email rental lists, and made Seattle Lab's resellers very, very happy. This is a great Case Study if you are looking for ideas to steal that are cost-effective and responsible about ROI. continue...