With a cheeky campaign called "Sleep Naked," U.S. Cotton brand Swisspers encouraged customers to remove their makeup and share a "Naked Selfie" on social media platforms. It did this by engaging beauty bloggers, a sweepstakes, social media events and even a live celebrity event.
With over 53,000 campaign website visitors, the annual campaign that first began in 2012 saw a 9,900% increase over the previous year. Read on to learn how this B2C company increased website visitors and social shares. continue...