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Case Studies: 1499 and counting...

Case Study #CS33233:

B2C Marketing: Text color change in A/B test increases conversion 5% for freemium lighting app

Summary: Freemium app OnSwitch can control all your lights, and in order to monetize the free app, users must buy "premium" lighting packages.

It was decided that A/B testing was needed to optimize the number of consumers buying lighting packages. David Pewzner, Owner, OnSwitch, learned a lot about his customers from a simple copy color change increasing sales 5%, as well as from several tests driving engagement down. continue...
Posted: May 05, 2016
Case Study #CS33227:

Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series

Summary: Lifestyle brand and ecommerce store Dormify wanted to maximize the impact of its email communications by ditching batch and blast and adopting relevant, automated email series.

By establishing a welcome, cart abandonment and post-purchase series, Dormify saw a 92% increase in email revenue, with the email audience converting at almost two times the site average. continue...
Posted: Apr 27, 2016
Case Study #CS33225:

B2C Marketing: Beauty brand increases campaign website visitors 9,900% encouraging customers to ‘sleep naked'

Summary: With a cheeky campaign called "Sleep Naked," U.S. Cotton brand Swisspers encouraged customers to remove their makeup and share a "Naked Selfie" on social media platforms. It did this by engaging beauty bloggers, a sweepstakes, social media events and even a live celebrity event.

With over 53,000 campaign website visitors, the annual campaign that first began in 2012 saw a 9,900% increase over the previous year. Read on to learn how this B2C company increased website visitors and social shares. continue...
Posted: Apr 21, 2016
Case Study #CS33224:

B2B Marketing: Customer-focused site design for book ecommerce drives order volume up 211% in three years

Summary: A better B2B shopping experience is what drove BookPal, a B2B ecommerce firm specializing in bulk book sale, to redesign its website. The idea driving the entire effort boiled down to: while BookPal sells to schools and businesses, its customers are individual consumers.

By creating a simple, persona-focused experience, BookPal was able to drive order volume up 211% in three years. continue...
Posted: Apr 20, 2016
Case Study #CS33222:

Inbound Marketing: BBC Earth and 500px increase Instagram followers 5% in one week with brand takeover

Summary: BBC Earth and 500px were looking for a way to shake things up and offer Instagram followers a different perspective – the opportunity for that came in the form of a week-long "Instagram takeover." The two brands posted content for each other for a week, bringing each other's community and conversations with them. continue...
Posted: Apr 14, 2016
Case Study #CS33221:

Email Marketing: How integrating original blog content spurred a 145% engagement increase in rebranded weekly newsletter

Summary: When United Capital, a private financial life management company out of Newport Beach, California, rebranded its weekly newsletter to focus on the prospect journey, the included content also needed a different focus.

Read how by integrating original content authored by internal subject matter experts, instead of including only curated content, the digital marketing team was able to increase newsletter engagement by 145% in one year. continue...
Posted: Apr 13, 2016
Case Study #CS33217:

Inbound Marketing: How influencer marketing attracted 100,000 website clicks to luxury mattress site

Summary: Leesa, a direct-to-consumer luxury mattress manufacturer, sells only online. There's no showroom to try out its mattresses. While customers can keep mattresses for 100 nights risk-free, the marketing team still has to build enough trust that prospects are willing to order it and invest their time and money sight unseen.

They did so by reaching out to social media influencers and customers for reviews, as well as sponsoring YouTube channels. The effort resulted in more than 100,000 clicks to its website and more than 400 sales since the team launched the project in June 2014. continue...
Posted: Mar 31, 2016
Case Study #CS33212:

Email Marketing: How integrated an email onboarding process to engage customers

Summary: After launching in the U.S. in 2012, found that it needed to be more strategic about driving customers to a higher level of engagement. Read on to learn how the brand used a five-step email onboarding process to retain more members. continue...
Posted: Mar 30, 2016
Case Study #CS33214:

B2C Marketing: How Woodbury University used strategic branding to increase website traffic 4,000%

Summary: A more competitive marketplace transformed how Woodbury University, one of Southern California's oldest education institutions, approached marketing. The team developed a cohesive branding strategy, grounded in measurement and analysis, that incorporated social media, mobile and highly targeted outbound marketing.

This strategy increased website traffic 4,000%. Furthermore, the team more than doubled campus tours, which is critical because the university's research shows that 70% of people who tour ultimately end up attending. continue...
Posted: Mar 24, 2016
Case Study #CS33215:

B2B Marketing: Pop-ups outperform email by 643% to drive survey responses

Summary: Every year, MedReps, an online-recruitment and job-placement site for healthcare sales professionals, publishes a profile of its membership. The goal is to position the brand as the go-to recruitment site for employers. The profile allows employers to see, at a glance, the quality of MedReps candidates. Furthermore, the profile is a means for potential job seekers to qualify themselves.

To create the most accurate profile, hundreds of MedReps members must respond to a survey that is sent out via email. Discover how MedReps placed a pop-up on the site to convince members to take the survey and doubled responses. continue...
Posted: Mar 23, 2016

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