A more competitive marketplace transformed how Woodbury University, one of Southern California's oldest education institutions, approached marketing. The team developed a cohesive branding strategy, grounded in measurement and analysis, that incorporated social media, mobile and highly targeted outbound marketing.
This strategy increased website traffic 4,000%. Furthermore, the team more than doubled campus tours, which is critical because the university's research shows that 70% of people who tour ultimately end up attending. continue...