All of the content Infochimps had prior to this inbound marketing funnel transformation "wasn't really relative anymore. We started, really, from scratch," Amanda McGuckin Hager, Director of Marketing, Infochimps, said.
"They specifically brought me in and said, 'This is what we have. This is the deal,'" she added.
This article will cover how the marketing team at Infochimps built an inbound marketing structure that could support their new venture, and enable the sales team to grow business into the Fortune 1000. continue...