Toshiba's slogan is "leading innovation," and that goes into every aspect of the business, even B2B social media.
At one of the largest medical industry trade shows of the year, Toshiba America Medical Systems, Inc. needed a way to distinguish themselves among all of the social media noise while complying with FDA regulations.
With the launch of new products approaching, the team needed a unified brand message to tease the reveal. By utilizing video content and a thoughtful social media strategy, Toshiba was able to double video views and increase interactions on Twitter and LinkedIn. continue...