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Case Studies: 1443 and counting...

Case Study #CS33115:

Email Marketing: Ecommerce retailer increases email revenue 71% with personalized content layout

Summary: The marketing team at The Clymb had a wealth of great content, but wasn’t leveraging customer data to optimize revenue generation and drive lifetime customer value. The team recognized that they could tailor messages and offers to specific customers by using this data to personalize their email marketing.

Read on to see how they team was able to increase email revenue 71% with this personalized email strategy. continue...
Posted: Aug 26, 2015
Case Study #CS33113:

YouTube Engagement: Niche holiday celebration results in over 110,000 video views

Summary: How do you stand out in the crowded social media market? For FURminator the solution to this problem was branding a relatively unknown holiday as its own and embracing the creative and quirky work of professional YouTubers for promotion.

Learn how FURminator’s five-day YouTube and social media blitz for National Hairball Awareness Day resulted in over 110,000 views on YouTube for the promoted content, a 1174% increase in new followers on Facebook and the type of positive authentic audience engagement that would make most brands purr. continue...
Posted: Aug 20, 2015
Case Study #CS33111:

Landing Page Optimization: Testing location-based pages increases conversion 88%

Summary: Though most of BusinesSuites’ sales were coming from its site, the office space provider was experiencing low conversion rates. The team knew people were falling out of the site’s sales funnel.

In order to increase conversion, BusinesSuites used incremental site changes to perform a large-scale A/B split test, running the old location-specific landing pages against redesigned treatments. Learn how this large-scale effort, combined with BusinesSuites’ willingness to test believed best practices, increased these page conversion rates by 88% and decreased the new pages’ CPA (cost per action) by 45%. continue...
Posted: Aug 19, 2015
Case Study #CS33107:

Email Marketing: Marriott's Year in Review send helps increase revenue 86% year-over-year

Summary: "It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we've got on our members and present it to them in an interesting, fun way that they might not expect from us," Clark Cummings, Senior Manager of Member Marketing, Marriott International, said when describing Marriott's Year in Review campaign.

Learn how, through member data and providing a customer-centric, non-transaction based email touchpoint, a single send from Marriott International contributed to a year-over-year 86% increase in revenue for the month of December. continue...
Posted: Aug 12, 2015
Case Study #CS33106:

B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%

Summary: Like many organizations, while PR Newswire was intensely focused on helping other organizations achieve their goals, it was challenged to achieve those same goals.

Last year it started a campaign to orchestrate content within every marketing channel to accelerate the unique buying cycles of more than 25,000 prospects and customers across the globe. Today, it has achieved higher engagement, revenues and customer satisfaction than ever before. continue...
Posted: Aug 12, 2015
Case Study #CS33104:

Inbound Marketing: Beef jerky company develops content strategy around brand character to increase social media fans 2,113%

Summary: Old Trapper is a traditional brand that needed to modernize along with customers. To reconcile the two ideas, the company created a brand mascot that would embody Old Trapper values but on modern platforms.

See how the team was able to increase social media engagement 1,400% and social media fans by 2,113% through a content and social media effort dedicated to bringing the brand to life for consumers. continue...
Posted: Aug 06, 2015
Case Study #CS33102:

Email Marketing: Lands' End improves triggered campaigns to increase email-driven revenue by 9%

Summary: Prior to 2013, Lands' End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history and behavior.

Lands' End has since enhanced its email program with more targeted and automated campaigns. Learn how the marketing team was able to not only drive incremental email growth, but increase customer loyalty as well. continue...
Posted: Aug 05, 2015
Case Study #CS33100:

Customer-Centric Marketing: Multichannel campaign increases app engagement 56% for station

Summary: For media companies that rely on listeners and viewers to influence advertising spots, consumer engagement is everything. After KPRi, an independent radio station in San Diego, launched its app, the team saw a smaller weekend listener base than it wanted.

By launching an app-based contest and utilizing a multichannel strategy for its promotion, KPRi was able to see a 56% increase in its app's engagement. Learn how the station employed this campaign and, in the process, developed a more in-depth understanding of its listener base. continue...
Posted: Jul 30, 2015
Case Study #CS33099:

Brand Relaunch: Stock price increases 5.5% after global firm's rebranding efforts

Summary: After several years of evolving its offerings and expanding business, the team at AllianceBernstein realized its branding did not reflect the advancements the firm had made. Along with a more integrated and collaborative company culture, the firm required the creation of a brand that reflected its new focus.

By implementing a synchronized global relaunch, AllianceBernstein publically rebranded itself to be "AB." Learn how, through this campaign, AB was able to better reflect its goals while improving company morale and culture. continue...
Posted: Jul 29, 2015
Case Study #CS33092:

Email Automation: How an online retailer increased revenue 20%

Summary: evo, an outdoor gear and fashion apparel e-retailer, was facing an email stagnation problem. Though the occasional batch and blast sends would occasionally boost metrics, rates were steadily declining.

In order to lift evo’s metrics and try to create the in-store experience for online customers, the marketing team launched an email series of four sends. It addressed cart abandonment, browse abandonment, price drops and post-purchase. Learn how this large email automation campaign increased revenue 20% when compared to non-triggered sends. continue...
Posted: Jul 22, 2015

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