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Case Studies: 1355 and counting...

Case Study #CS32950:

Testing and Optimization: In-app purchasing leads to 88% increase in daily conversion for B2B software

Summary: Providing a free trial allows potential customers to truly gain a sense if your product is right for them. But when they are ready to purchase, does the process of returning to the online store cause unnecessary friction, pushing those prospects out of the sales funnel?

Nitro, a provider of PDF creation, editing and sharing software, saw this break and implemented a way for prospects to purchase the full version of their free trial in the application itself. See how the company now attributes 30% of its revenue through this mode of purchasing and has increased daily conversion 88%. continue...
Posted: Nov 26, 2014
Case Study #CS32949:

Email Marketing: 26% average increase in clickthrough rate for CNET's welcome and nurturing program

Summary: "We really test. If we're going to take the time to run a special program, like these programs, we're going to test them. If we can't test them, we're not going to run them," Diana Primeau, Director of Member Services, CNET, said.

In this case study, we'll be covering one element of Primeau's upcoming presentation at Email Summit 2015 — the CNET welcome and nurturing program. Learn how Primeau achieved a 26% increase in clickthrough and 12% lift in open rate by onboarding new subscribers and optimizing the process. continue...
Posted: Nov 25, 2014
Case Study #CS32947:

Social Media Marketing: Visit Detroit sees 4 million Twitter impressions with social media campaign to win USA Today award

Summary: One of the most valuable aspects of social media is the ability to quickly put a campaign into action — and to big effect.

When Detroit had the opportunity to be named the "Best Sports City" by USA Today 10Best Readers' Choice, the team at Visit Detroit put together a campaign across multiple social media channels to rally fans and put the city in the top spot. continue...
Posted: Nov 20, 2014
Case Study #CS32946:

Marketing Technology: Alignment and project management saves $1.6 million

Summary: At the enterprise level, when your company is regularly engaged in mergers and acquisitions, one challenge is bringing in all of the new teams from acquired companies, but sometimes the main company itself is diluted to the point where marketing teams arenít really working in tandem.

This case study tackles both of these issues, while offering a blueprint for implementing a project management tool that so far ended up saving this energy company over half a million dollars each quarter this year. continue...
Posted: Nov 19, 2014
Case Study #CS32944:

Email Marketing: Microsoft Store uses relevance to increase sends by 300% and email revenue by 600%

Summary: With a legacy of separate and multiple systems used to collect limited data, it was difficult for the team at Microsoft Store to understand customers across both online and brick-and-mortar stores.

Instead of waiting for a long-term dynamic data infrastructure, the team worked within their current confines to learn more about their consumers and make the most out of the limited data to increase email revenue by 600%. continue...
Posted: Nov 18, 2014
Case Study #CS32941:

Marketing Automation: Precor achieves 74% lift in new leads via segmented database overhaul

Summary: Precor, a top fitness equipment manufacturer, faced a challenge with its CRM system: it was not integrated with the lead nurturing cycle. The marketing team needed a way to identify profiles and personas for their potential customers in an attempt to leverage a holistic approach to the individual lead lifecycle.

This candidate for the MarketingSherpa Award — Reader's Choice Email Campaign implemented automation to nurture leads more effectively by serving up the right message at the right time. Read on to learn how Precor achieved 74% increase in new leads through revamping its nurturing process. continue...
Posted: Nov 12, 2014
Case Study #CS32940:

Email Marketing: The Kentucky Derbyís customer-centric newsletter reduces opt-out rate 64%

Summary: The Kentucky Derby was marketing based on assumptions about their customers and wanted to put some concrete data behind the content choices the marketing team was making.

In developing a newsletter centered around Derby content, the team began segmenting and directing compelling content directly to the customers who wanted it most. Read on to learn what they found through this effort. continue...
Posted: Nov 11, 2014
Case Study #CS32938:

Content Marketing: How Tim Ferriss turned his blog into a successful email program

Summary: When author, angel investor and self-described "email-phobe" Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act.

From this base, Ferriss decided to create an email program that would drive content from lessons he learned while building up his audience. continue...
Posted: Nov 06, 2014
Case Study #CS32937:

Retargeting Marketing: 278% conversion rate lift in 60 days

Summary: Retargeting, also called remarketing, can be a very powerful tactic, particularly in the complex B2B sale.

This MarketingSherpa case study takes a look at a straightforward retargeting campaign that led to a 278% increase in conversion for a requested demo over the first 60 days of the effort. continue...
Posted: Nov 05, 2014
Case Study #CS32935:

Real-time Marketing: Nonprofit uses current events to increase revenue 22%

Summary: Thanks to digital and social technologies, news travels around the globe faster than ever.

Yet, logistical hurdles hamstring many corporate marketers from taking advantage of trending topics and breaking news in their own marketing campaigns.

In this Email Marketing case study, we'll share a lesson from the nonprofit world to help B2B and B2C companies. This campaign from World Jewish Congress is one of five finalists for the MarketingSherpa Award — Reader's Choice Email Campaign. continue...
Posted: Nov 04, 2014

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