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Case Studies: 1365 and counting...

Case Study #CS32963:

B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email

Summary: All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015.

Read on for the top four marketing strategies we saw this year, ranging from mobile marketing tactics, customer segmentation and email marketing optimization. continue...
Posted: Dec 18, 2014
Case Study #CS32962:

B2B Marketing: A recap of content and customer-centric marketing in 2014

Summary: As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.

This year three areas stood out — taking a customer-centric approach to marketing, the importance of having a sound content strategy and retargeting as tactic to remain relevant and create brand awareness. continue...
Posted: Dec 17, 2014
Case Study #CS32961:

Marketing Automation: 2,500% email list growth for B2B cloud enterprise solution

Summary: Small marketing teams with huge goals are a challenge for many email marketers. The task of increasing engagement with limited resources was a challenge HighQ, an enterprise cloud solution, faced, especially because there were no team members dedicated to email marketing.

Read this case study to learn how bringing on a dedicated marketer to own the email channel in coordination with implementing marketing automation led to a 47% average open rate, a 18% average clickthrough rate and driving more engagement from prospects. continue...
Posted: Dec 16, 2014
Case Study #CS32959:

Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014

Summary: Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics.

Featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year are articles that display the best of what your peers accomplished in 2014. See the following tactics for actionable ways to improve your inbound efforts in 2015. continue...
Posted: Dec 11, 2014
Case Study #CS32957:

B2B Content Marketing: 60% lift in site traffic from embracing an inbound strategy

Summary: Sherpas are renowned for their skills in mountaineering — ascending mountains and conquering the toughest conditions in the world. Sherpa Software (no relation to MarketingSherpa) faced a mountainous challenge in content production for lead generation. Leveraging blog microsites to display their content across multiple sites, the team received a wakeup call when Google changed its algorithm. Overnight, a strategy that was working was no longer viable.

Learn how the team conquered this challenge by pivoting and restarting an inbound marketing effort, bringing all content back under the Sherpa Software roof. continue...
Posted: Dec 10, 2014
Case Study #CS32956:

B2B Email Marketing: Ferguson Rewards trade show optimization achieves over $10 million

Summary: At MarketingSherpa Email Summit 2015, attendees will hear how Ferguson Enterprises generated more than $10 million and growing in online sales by enriching the customer experience. Mary Abrahamson, Email Marketing Specialist, Ferguson, will take the stage to share the customer journey of two personas as they move through the sales funnel.

Learn how Ferguson went from one email per event to a segmented series as well as how it optimized its onsite event registration for better retargeting. This campaign earned Ferguson the B2B Best in Show Award, sponsored by BlueHornet, for MarketingSherpa Email Summit 2015. continue...
Posted: Dec 09, 2014
Case Study #CS32955:

Marketing Research Chart: What content sources do customers trust?

Summary: Consider the source.

Successful content marketing requires trust in the source of that content.

In this week’s chart, we look at data from a survey of 542 U.S. Internet users aged 18-65 to see how much they trust content marketing and sponsored content. continue...
Posted: Dec 09, 2014
Case Study #CS32954:

PPC Marketing: 10% decrease in cost per click through link tracking effort

Summary: When a company invests in pay-per-click ads, the return on investment lies in the success of keywords and phrases. Tailoring this messaging can make all the difference in a PPC campaign that drives significant traffic or a campaign with a high cost and low ROI.

Namu Travel Group utilizes PPC to drive traffic from searches, but the company was not tracking the customer from PPC ad to the site. Learn how the team implemented Google UTM (Urchin Tracking Module) tracking into their home-grown CRM system to truly discover what worked. continue...
Posted: Dec 04, 2014
Case Study #CS32953:

Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99%

Summary: VolunteerMatch has a unique revenue model. It's a nonprofit that operates as a SaaS (software-as-a-service) company, so the lessons from its case study are very applicable to many businesses in addition to nonprofits.

To help you improve your own lead management, this case study will show you how VolunteerMatch enabled its sales team to gain real-time insight into the pipeline, find the hottest leads in the shortest amount of time and increase the amount of qualified leads passed to Sales. continue...
Posted: Dec 03, 2014
Case Study #CS32952:

Email Marketing: Monthly client-focused newsletter nets 37% open rate for dental technology company

Summary: Having a growing company with more clients is great for business, but how can you keep that down-to-earth, friendly communication when your client list keeps expanding?

Medix Dental adopted a monthly client and prospect newsletter with the goal of keeping the brand top-of-mind as well as to show its appreciation for clients. See how the team discovered what content resonated and engaged with its audience the most and how the team achieved an open rate more than 10% higher than the professional services industry average. continue...
Posted: Dec 02, 2014

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