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Case Studies: 1509 and counting...

Case Study #CS33267:

Email Marketing: How triggered email sends helped grow ecommerce 53% for Zachys Wine & Liquor

Summary: A third-generation family-owned wine merchant, Zachys Wine & Liquor was mostly focused on offline retail. In 2013, the marketing team began optimizing online shopping for its customers, with triggered emails based on behavior as the cornerstone of that shift.

See how they were able to grow ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners. continue...
Posted: Jul 20, 2016
Case Study #CS33265:

How Stoli Streamlined Communication Across In-house and Agency Teams to Cut Spending on Creative Execution by 30%

Summary: From concept through interaction with consumers, the creative execution of every touch point throughout a brand campaign is pivotal to its overall success.

Mike Oringer, Senior Vice President, Stoli Group USA, discusses with MarketingSherpa how his marketing team leveraged a new creative execution services model to supercharge the brand and spike growth – all while cutting spending on creative execution by 30%. continue...
Posted: Jul 14, 2016
Case Study #CS33257:

Email Marketing: Subscriber list grows 68% with holiday ebook giveaway for digital content marketers

Summary: With a fledgling weekly newsletter’s growth becoming stagnant, the team at HealthiNation decided to leverage existing content into a holiday ebook with recipe videos in order to engage new and current subscribers.

Between Thanksgiving and New Year's, the team at HealthiNation grew their subscriber list by 68% by offering visitors an interactive ebook featuring holiday recipes in exchange for their email address. continue...
Posted: Jul 06, 2016
Case Study #CS33252:

Website Redesign: A 12% increase in average order value with customer-first site design for wholesaler

Summary: Online wholesaler DollarDays’ website was staunchly B2B, and hadn’t been through a redesign in the 13 years since the company’s founding. To cater to the needs of its small retail customers, and growing segment of nonprofits, a consumer-friendly redesign that borrowed customer journey elements from B2C shopping experiences was needed.

By overhauling page layout design, content, mobile responsiveness and putting the value proposition front and center, DollarDays has increased average order value by 12%. continue...
Posted: Jun 29, 2016
Case Study #CS33251:

B2C Marketing: Infant care startup builds up trust to drive a 12x lift in sales conversion

Summary: In the infant product industry, longstanding, well-established companies have a stronghold on the market. This means they have earned trust–the most important factor for parents when shopping for children. So, how do newer companies build that trust?

Owlet is establishing trust with customers by connecting them with brand advocates online, which has resulted in a sales conversion lift over 12 times what the company produced prior to running this campaign. continue...
Posted: Jun 23, 2016
Case Study #CS33248:

Inbound Marketing: HP turns interns into brand ambassadors with Twitter contest

Summary: To turn interns into tried-and-true brand ambassadors, HP launched a series of Twitter contests made available to its more than 2,500 interns around the world who wanted to receive expert coaching and support on building a professional digital brand for themselves.

HP used this content to give a face to the brand, to build a continuous source of millennials interested and engaged with the company and, as a bonus, to drive a 95% satisfaction rate with interns. continue...
Posted: Jun 16, 2016
Case Study #CS33242:

Inbound Marketing: How three IRCE attendees use social media and content to turn customers into brand enthusiasts

Summary: MarketingSherpa dives into three interviews with internet retail marketers from IRCE 2015 to bring you the best pearls of wisdom from KontrolFreek, Moosejaw and SparkFun Electronics. See how these companies turned content and social media into engaged interactions with customers that turned them into lifetime brand loyalists. continue...
Posted: May 26, 2016
Case Study #CS33241:

Email Marketing: Automated abandonment campaigns drive up Golfsmith's conversion 67%

Summary: After issues with a cart abandonment campaign sending the wrong information to customers, Golfsmith marketers reviewed an email program to optimize it, and were able to identify shoppers who browsed one or more products multiple times without completing a purchase.

By creating an automated, triggered email campaign, the team was able to re-engage shoppers with the products they interacted with, and increase conversion by 67%. continue...
Posted: May 25, 2016
Case Study #CS33237:

B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace

Summary: When the Affordable Care Act was signed into law, Toshiba America Medical Systems took it as a precipitating event to adapt to a changing marketplace. It was decided that a unified messaging overhaul was needed, preceded by exhaustive qualitative and quantitative research with customers.

See how the Toshiba team was able to distinguish its messaging in the marketplace with an integrated focus on customer voice. continue...
Posted: May 18, 2016
Case Study #CS33235:

Inbound Marketing: Relevant social media content increases referral traffic by 220%

Summary: People are increasingly turning to the web for information on repairs and maintenance to extend the life of their vehicles.

In order to reach car owners where they are, Jiffy Lube shifted focus from more traditional media campaigns, and launched a content marketing initiative spanning Facebook, Twitter, email and the company's blog to help car owners extend the life of their vehicles. continue...
Posted: May 12, 2016

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