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Case Studies: 1504 and counting...

Case Study #CS33248:

Inbound Marketing: HP turns interns into brand ambassadors with Twitter contest

Summary: To turn interns into tried-and-true brand ambassadors, HP launched a series of Twitter contests made available to its more than 2,500 interns around the world who wanted to receive expert coaching and support on building a professional digital brand for themselves.

HP used this content to give a face to the brand, to build a continuous source of millennials interested and engaged with the company and, as a bonus, to drive a 95% satisfaction rate with interns. continue...
Posted: Jun 16, 2016
Case Study #CS33242:

Inbound Marketing: How three IRCE attendees use social media and content to turn customers into brand enthusiasts

Summary: MarketingSherpa dives into three interviews with internet retail marketers from IRCE 2015 to bring you the best pearls of wisdom from KontrolFreek, Moosejaw and SparkFun Electronics. See how these companies turned content and social media into engaged interactions with customers that turned them into lifetime brand loyalists. continue...
Posted: May 26, 2016
Case Study #CS33241:

Email Marketing: Automated abandonment campaigns drive up Golfsmith's conversion 67%

Summary: After issues with a cart abandonment campaign sending the wrong information to customers, Golfsmith marketers reviewed an email program to optimize it, and were able to identify shoppers who browsed one or more products multiple times without completing a purchase.

By creating an automated, triggered email campaign, the team was able to re-engage shoppers with the products they interacted with, and increase conversion by 67%. continue...
Posted: May 25, 2016
Case Study #CS33237:

B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace

Summary: When the Affordable Care Act was signed into law, Toshiba America Medical Systems took it as a precipitating event to adapt to a changing marketplace. It was decided that a unified messaging overhaul was needed, preceded by exhaustive qualitative and quantitative research with customers.

See how the Toshiba team was able to distinguish its messaging in the marketplace with an integrated focus on customer voice. continue...
Posted: May 18, 2016
Case Study #CS33235:

Inbound Marketing: Relevant social media content increases referral traffic by 220%

Summary: People are increasingly turning to the web for information on repairs and maintenance to extend the life of their vehicles.

In order to reach car owners where they are, Jiffy Lube shifted focus from more traditional media campaigns, and launched a content marketing initiative spanning Facebook, Twitter, email and the company's blog to help car owners extend the life of their vehicles. continue...
Posted: May 12, 2016
Case Study #CS33233:

B2C Marketing: Text color change in A/B test increases conversion 5% for freemium lighting app

Summary: Freemium app OnSwitch can control all your lights, and in order to monetize the free app, users must buy "premium" lighting packages.

It was decided that A/B testing was needed to optimize the number of consumers buying lighting packages. David Pewzner, Owner, OnSwitch, learned a lot about his customers from a simple copy color change increasing sales 5%, as well as from several tests driving engagement down. continue...
Posted: May 05, 2016
Case Study #CS33227:

Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series

Summary: Lifestyle brand and ecommerce store Dormify wanted to maximize the impact of its email communications by ditching batch and blast and adopting relevant, automated email series.

By establishing a welcome, cart abandonment and post-purchase series, Dormify saw a 92% increase in email revenue, with the email audience converting at almost two times the site average. continue...
Posted: Apr 27, 2016
Case Study #CS33225:

B2C Marketing: Beauty brand increases campaign website visitors 9,900% encouraging customers to ‘sleep naked'

Summary: With a cheeky campaign called "Sleep Naked," U.S. Cotton brand Swisspers encouraged customers to remove their makeup and share a "Naked Selfie" on social media platforms. It did this by engaging beauty bloggers, a sweepstakes, social media events and even a live celebrity event.

With over 53,000 campaign website visitors, the annual campaign that first began in 2012 saw a 9,900% increase over the previous year. Read on to learn how this B2C company increased website visitors and social shares. continue...
Posted: Apr 21, 2016
Case Study #CS33224:

B2B Marketing: Customer-focused site design for book ecommerce drives order volume up 211% in three years

Summary: A better B2B shopping experience is what drove BookPal, a B2B ecommerce firm specializing in bulk book sale, to redesign its website. The idea driving the entire effort boiled down to: while BookPal sells to schools and businesses, its customers are individual consumers.

By creating a simple, persona-focused experience, BookPal was able to drive order volume up 211% in three years. continue...
Posted: Apr 20, 2016
Case Study #CS33222:

Inbound Marketing: BBC Earth and 500px increase Instagram followers 5% in one week with brand takeover

Summary: BBC Earth and 500px were looking for a way to shake things up and offer Instagram followers a different perspective – the opportunity for that came in the form of a week-long "Instagram takeover." The two brands posted content for each other for a week, bringing each other's community and conversations with them. continue...
Posted: Apr 14, 2016

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