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Case Studies: 1376 and counting...

Case Study #CS32983:

Email Marketing: Cart abandonment campaign sees a 400% revenue boost over previous campaign

Summary: Lifestyle and furniture online brand Dot & Bo switched ESPs and began setting up a closer relationship between the marketing team and testing. They began by tweaking an existing cart abandonment campaign.

See how the team was able to turn a focus on testing into a 400% revenue boost within that effort. continue...
Posted: Jan 27, 2015
Case Study #CS32981:

Social Media Marketing: Boston Marathon sponsor John Hancock brings together 30 thousand people with mosaic campaign

Summary: After the bombing of the 2013 Boston Marathon, 30-year sponsor John Hancock knew that the 2014 race would be especially significant. To reflect that, the company designed a campaign that focused on connecting those involved and featuring their unique stories.

See how they were able to draw 33,000 entries into their #WeRunTogether picture and story mosaic that celebrated the strength of the 2014 Boston Marathon. continue...
Posted: Jan 22, 2015
Case Study #CS32979:

B2B Content Marketing: Threefold increase in closed deals from e-book effort

Summary: Filling a blog and website with resources for prospects to educate themselves is a great start to content marketing. However, if your team is creating solution-based, one-off content, your ROI can fall flat, leaving countless hours of development to waste.

Five9, a contact center software solution, was creating content but lacked internal alignment in Marketing to turn leads into sales. Discover how Five9 created customer personas, drafted content based on customer research and repurposed highly effective content through 63 assets to generate four times as many leads than previous efforts. continue...
Posted: Jan 21, 2015
Case Study #CS32977:

Email Marketing: How content and testing boosted revenue 114% at IAC subsidiary HomeAdvisor

Summary: When HomeAdvisor rebranded itself in 2012, the marketing team was able to rescue its low deliverability rate and completely relaunch its consumer email marketing program.

With sends in spam folders across major ISPs, the team set up a strict send segment and began testing relevant content that would grow engagement. Read on to see how they were able to increase email-generated revenue by 114%. continue...
Posted: Jan 20, 2015
Case Study #CS32975:

Ecommerce Marketing: 150% increase in sales from product storytelling and site redesign

Summary: "Our mission is to empower women through design. For us, that means both the women who make the product and then, also, the women who are our customers," said Cameron Crake, Director of Operations, Raven + Lily.

Raven + Lily, a nonprofit-turned-global-employer for at-risk women, offers handcrafted clothing and accessories. Facing a challenge of an outdated website and ecommerce platform, the team revamped the site to better showcase their beautiful products. Learn how through thinking like their customers, the team achieved a fourfold lift in year-over-year sales. continue...
Posted: Jan 15, 2015
Case Study #CS32874:

How Dun & Bradstreet's Infrastructure Supports Data-driven Marketing Decisions

Summary: This week’s B2B Newsletter features a case study we originally published in August 2014 on a data-driven campaign by global risk management solutions company, Dun & Bradstreet. The article covers how D&B used data to make business decisions. Read on to find out how D&B doubled lead generation from chat, among other result metrics.

Also, attend the upcoming MarketingSherpa Email Summit 2015 on February 23-26 in Las Vegas to catch a presentation by Jacquelyn Kearns, Senior Vice President Global Digital, and Jeannine D'Allegro, Vice President, Global Leader of Digital Properties, both of Dun & Bradstreet. continue...
Posted: Jan 14, 2015
Case Study #CS32974:

Email Marketing: Education group utilizes A/B testing to increase open rates by 39%

Summary: Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities.

After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open rates by 39%. continue...
Posted: Jan 13, 2015
Case Study #CS32971:

Inbound Marketing: Pinterest-based strategy leads to 77% new site traffic

Summary: When your product is highly visual, finding a platform that is most conducive for showcasing those products is essential. Publish content on the wrong platform for the wrong audience, and you could end up hitting a brick wall.

Murals Wallpaper leveraged Pinterest as a way to generate new visitors to its online store as well as engage with highly motivated prospects in the research phase of interior decorating transformations. See how the brand successfully created engaging Pinterest boards, managed a blog and leveraged collaborative boards that led to more than 5% of site sales conversions originating from Pinterest. continue...
Posted: Jan 08, 2015
Case Study #CS32970:

Content Marketing: 415% lift in pageviews via inbound strategy

Summary: Starting from the ground up with a content marketing strategy is no simple undertaking. Add in a tight budget and a marketing team of one, and the challenges continue to mount.

Learn how the sole marketer at DB Squared, a business finance company, implemented an inbound marketing approach to generate new leads and brand awareness. Through optimizing site content for search and creating pieces aimed at specific buyer personas, DB Squared lifted its site pageviews 415% and unique users to the site by 310%. continue...
Posted: Jan 07, 2015
Case Study #CS32968:

Email Marketing: Nonprofit achieves 12.5 times higher donation revenue per email than industry average

Summary: Roadrunner Food Bank faces real-world challenges like many nonprofits. Its ultimate goal is not only to increase donations and expand its reach, but to ultimately stop hunger in New Mexico.

Read on to discover how this nonprofit leveraged a unique solution to make donations as easy as two clicks in its email marketing campaign, and learn how the organization is now seeing a return on email revenue 12.5 times higher than the nonprofit industry average. continue...
Posted: Jan 06, 2015

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