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Case Studies: 1391 and counting...

Case Study #CS33004:

Social Media Marketing: Video series on Twitter lifts views 225% for Visit Myrtle Beach

Summary: Testing out a new aspect of social media is a tightrope walk for marketers. Thing can go very right or very wrong — quickly.

The marketers at Visit Myrtle Beach decided to utilize new Twitter features that would allow them to promote their destination using video and contests more effectively and drive overall greater content awareness. By closely monitoring the effort, they were able to increase followers by 11,000 in a little over two months. continue...
Posted: Mar 05, 2015
Case Study #CS33003:

B2B Marketing: Optimized PPC program increases revenue 100%

Summary: Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.

Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy altogether to achieving a 100% increase in revenue. continue...
Posted: Mar 04, 2015
Case Study #CS33000:

Video Marketing: Retailer discovers product videos are 174% more likely to convert

Summary: With a high price point and low visibility in-store, product videos can make or break a sale. Step2 sells an array of large-scale children's toys, and while a select handful of products appear on shelves at major retailers, the company boasts more than 200 products online.

Learn how Step2 turned to product videos, smartly conveying the features of each product as well as customers interacting with them, to better communicate value. In utilizing product videos, the team at Step2 has discovered that viewers are 174% more likely to convert. continue...
Posted: Feb 26, 2015
Case Study #CS32999:

B2B Marketing: Wake Forest Innovations doubles revenue with Web launch of 5 unique domains

Summary: The newly created Wake Forest Innovations — the commercialization arm of Wake Forest Baptist Medical Center and Wake Forest University — needed innovative digital marketing to command the attention of potential investors, academics, researchers and companies seeking laboratory outsourcing.

Learn how Wake Forest Innovations launched an online Web presence spanning five unique domains, developed content to speak to the many offerings the organization provides and reaped in a 100% increase in revenue coupled with a 600% lift in Web-based Marketing-qualified leads from 2013 to 2014. continue...
Posted: Feb 25, 2015
Case Study #CS32997:

User-generated Content: 15% lift in site traffic for Mizzou Alumni Association using image galleries

Summary: As the adage goes, "A picture is worth a thousand words."

For user-generated content, images can hold the power to engage a community. The University of Missouri Alumni Association faced a challenge when the organization moved to a new website — the ability for posting image galleries of the university's events and campus life was difficult and didn't allow for user-generated content. Learn how the association allowed the alumni community to post their own images and better engaged their base to lift site traffic by 15%. continue...
Posted: Feb 19, 2015
Case Study #CS32996:

Brand Strategy: SaaS lifts revenue 37% through revamped value proposition

Summary: In a highly competitive environment with similar businesses offering comparable technology solutions, the need to stand out and offer a unique solution is key.

Learn how DonorPro, a SaaS offering solutions to nonprofits, was achieving stable growth for 12 years and needed a way to elevate the brand by offering not just technology, but also promising tangible results through client education and services. The results of this campaign lifted revenue for DonorPro 37% and leads generated by 70%. continue...
Posted: Feb 18, 2015
Case Study #CS32994:

Brand Affinity: Mellow Mushroom builds engagement via original content, e-club program

Summary: Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers?

Learn how national restaurant collection Mellow Mushroom goes the extra mile with email marketing, serving up artistic and customer-centric messaging and content for subscribers to devour as well as infusing promotional emails without tipping the balance. continue...
Posted: Feb 17, 2015
Case Study #CS32993:

B2C Ecommerce: Customer-focused site redesign increases revenue 286% for boutique spa

Summary: Continually improving an online shopping experience is key to success. However, when your development capabilities are limited and changes are costly, providing a consistent and easy-to-use site is a challenge.

Learn how Rescue Spa brought on a new site vendor as well as incorporated features, including live chat, checkout improvements and a more consistent brand experience, that led to a 286% revenue increase since the site launch. continue...
Posted: Feb 12, 2015
Case Study #CS32992:

B2B Marketing: Jefferson National increases sales 357% via targeted brand awareness

Summary: For Jefferson National, a financial services company, the marketing and communications do a lot of the heavy lifting to build awareness with registered investment advisors (RIAs) and fee-based advisors. This is key as the company leverages a unique product, Monument Advisor, which offers a flat fee variable annuity for advisors to offer clients.

Learn how the company launched marketing campaigns focused on awareness and building advisor trust to achieve a 357% relative increase in sales since 2010. continue...
Posted: Feb 11, 2015
Case Study #CS32991:

Email Marketing: Leveraging user data increases send relevancy for concert promoters

Summary: After focusing on building up users and artist information since 2007, concert resource Bandsintown decided to leverage their database to work with promoters, venues and labels to create relevant content and timed sends for users.

See how the team was able to reach users at the optimum time, with compelling copy, by using geographical, social media and artist data. continue...
Posted: Feb 10, 2015

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