As a long-time MarketingSherpa reader, Bill Gattinger has welcomed our content into his inbox for years.
Now, the story to hit his inbox is his own. Gattinger, a senior direct marketing and traffic manager at ATB Financial, shared a story that deviates from the mold of a typical MarketingSherpa case study — but its lessons are valuable to businesses across the board.
Whether it's a marketing campaign, service or sale, it starts within the company. See how ATB Financial optimized its internal project management processes to lift its employee productivity 30% and increase the number of monthly projects 20%. continue...