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Case Studies: 1410 and counting...

Case Study #CS33036:

Search Engine Marketing: 10-year program generates 90% of all leads

Summary: Shortly after property disaster recovery company 911 Restoration was founded, its core team realized digital marketing was the future, and its then-current strategy of print Yellow Pages ads wasn't going to remain successful. That was 10 years ago.

Since that realization, the company has employed search engine marketing in the form of paid search and SEO tactics, which are tested daily on an ongoing basis. Learn how these tactics can now be directly attributed for 90% of leads generated by the company. continue...
Posted: Apr 23, 2015
Case Study #CS33035:

B2B Webinars: Product demo webcasts boost new contacts 25%

Summary: Webinars can be a powerful marketing tool. They can contribute to a content marketing strategy, serve as an element in the lead nurturing process and be tailored to meet the needs of the entire sales cycle through post-sale product support.

This case study covers how an analytic software company, Actuate, switched webinar platforms and, with the expanded features offered by the new platform, was able to dramatically increase the number of webinars it produced, support Sales with product demos and create a curated content library of on-demand webcasts. continue...
Posted: Apr 22, 2015
Case Study #CS33034:

Email Marketing: RunKeeper app results in 100% open rate increase in a single campaign

Summary: The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available to properly segment RunKeeper's 40 million global users.

Learn how the team was able to improve deliverability and send content to the right people at the right time through a segmentation effort that doubled the open rate for a send from the previous year. continue...
Posted: Apr 21, 2015
Case Study #CS33032:

Social Media Marketing: Visual storytelling drives 4.4 million Instagram engagements for Lilly Pulitzer

Summary: Fashion brand Lilly Pulitzer has an authentically American heritage that provides rich content for growing a social media community.

The marketing team wanted to use the visual resources at their disposal to grow its heritage brand into the digital world and keep up with customers — the "Lilly Girl." See how they were able to grow the Instagram community by 170%. continue...
Posted: Apr 16, 2015
Case Study #CS33031:

Content Marketing: Multi-channel approach increases organic traffic 97%

Summary: No matter the size of the company or the target audience, content marketing is an important channel for B2B marketers. Done well, it can become the linchpin that holds every other channel together. In this case study, a European-based CRM company serving the SMB market and facing competition from much larger players in the space, such as Saleforce and Microsoft, implemented a content marketing strategy that encompassed all of its marketing channels.

Find out how SuperOffice applied a content-first focus to its SEO, social media and email channels and increased organic traffic 97% and organic leads 43% in the process. continue...
Posted: Apr 15, 2015
Case Study #CS33030:

Email Content: How Factory Five Racing built brand community through email, increasing list size 840%

Summary: In transitioning from a print to email newsletter, Factory Five Racing was focused on one main goal: understanding more about its customers.

By looking at simple metrics and curating compelling content, the marketers at Factory Five grew its email list 840% and have provided customers with a community to help them with a long and thoughtful purchase path. continue...
Posted: Apr 14, 2015
Case Study #CS33028:

Direct Mail Marketing: Multi-channel approach achieves 700% ROI

Summary: Retro can be both cool and effective — just ask Intronis, a data protection company. It implemented a multi-channel campaign centered around a dimensional mailer, with an initial direct mail incentive being an Atari game console replicator.

The effort included two direct mail pieces sent to high-value prospects to drive a 30-minute phone conversation with Sales, along with an email element to introduce the campaign. Even though the campaign featured fairly expensive incentives, the effort drove a 700% return on investment. continue...
Posted: Apr 08, 2015
Case Study #CS33027:

Email Segmentation: 40% average open rate via relevant content journey

Summary: When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a goal of helping businesses find the best technology solutions for their needs, appeals to a wide range of customers in different verticals.

Sending targeted content for specific industries, solutions and other customer factors would be an overwhelming task for any team to manually handle. Learn how the brand turned to marketing automation to set up various segments and created content to appeal to each buyer and their location in the sales journey. continue...
Posted: Apr 07, 2015
Case Study #CS33025:

Content Marketing: ZipCar increases contest submissions by 717% by moving off of Facebook

Summary: When the ZipCar team decided to stop hosting contests on Facebook and move them onto a dedicated landing page on the website, it was to move from a social media campaign to a socially connected campaign.

The change, implemented for the "Test Drive" Paris contest, drew in more extensive and creative submissions and increased entries by 717%. continue...
Posted: Apr 02, 2015
Case Study #CS33024:

Landing Page Optimization: PPC-led campaign reduces cost-per-lead 79%

Summary: Understanding and making the best use of resources is important for any marketer, especially the marketer with a smaller staff.

Read on to find out why an SaaS found a third-party vendor to execute its paid search and how that partnership led to an ongoing testing and optimization program that not only improved the company’s landing pages, but also eventually improved its email and webinar channels while reducing cost-per-lead 79% for its PPC campaigns. continue...
Posted: Apr 01, 2015

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