Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages.
This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance. continue...
When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way.
Today's B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op rose above this challenge by implementing a personalized email campaign to produce an 808% ROI in merely one month. continue...
When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly.
Turning to Facebook, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand. continue...
Friction upfront can be a saving grace if, for example, you're stepping onto a patch of ice. However, it can serve as quite the opposite when it comes to marketing. If your customers are confronted with friction early on, it can cost you countless conversions.
By optimizing step one of its sign-up funnel, 1-800-DENTIST lifted conversions by 23% in less than a week. Today's MarketingSherpa B2C case study reveals how. continue...
When you're engineering a website design for today's technological terrain, it can't be "one and done."
Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread.
Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled this B2B to a 140% surge in mobile transactions and a 180% increase in revenue. continue...
Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing?
The Aria Resort & Casino worked storytelling into its updates on social networks and saw sharing jump 310%. Find out how the effort grew from the shadow of another less-than-stellar campaign. continue...
Modifications to your marketing campaigns don't have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs.
Dive into this MarketingSherpa case study to discover how Whirlpool's MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture -- all beginning with one minor change to an email campaign. continue...
"If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you," admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT.
But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation software to refine its email marketing strategy. The new technology increased leads 59% and generated $1.5 million in revenue for the company. continue...
Eight years ago, software company Sage North America determined it needed to become more customer-centric.
The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base.
Discover the process and programs Sage developed that led to a 275% increase in its Net Promoter Score and turned 30% of unsatisfied customers into brand advocates. continue...
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