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Case Studies: 1466 and counting...

Case Study #CS33169:

B2B Marketing: Homepage segmentation effort increases time spent on site 171%

Summary: The team at Abila, a software solutions B2B, was suffering a site challenge. They weren't seeing the engagement they wanted, which was made especially difficult by Abila's broad range of customer segments.

Abila targeted its highest traffic page — the homepage — to test a segmentation campaign. Learn how this homepage banner customer segmentation effort increased time on the site 171% for customers while decreasing bounce rates 85%. continue...
Posted: Nov 18, 2015
Case Study #CS33167:

Inbound Marketing: Entertainment venue Topgolf increases Twitter followers 182% with relevant outreach

Summary: Nearing the announcement of a flagship location in Las Vegas that was part of a larger 25 location expansion, entertainment venue Topgolf wanted to improve social media engagement to facilitate conversations and reach out to potential customers.

See how, by integrating social media with in-person interactions and events and reaching out with relevant social media conversations, Topgolf was able to increase its Twitter followers 182%. continue...
Posted: Nov 12, 2015
Case Study #CS33164:

B2B Marketing: Optimized search and analytics focus results in 125% lift in revenue

Summary: "I learned it the hard way: nothing beats sitting down and actually doing the work. You look at your analytics," Anton Kharkov, Founder and CEO, UPS Battery Center, said.

UPS Battery Center was struggling with a site search engine that was losing the company leads. The team needed a solution, and they needed it quickly. Learn how the team solved this problem, developed some creative solutions in the interim and capitalized on the site's analytics. This solution, paired with the company's new focus on analytics, attributed to increasing order size by 140% and revenue by 125%. continue...
Posted: Nov 11, 2015
Case Study #CS33159:

Email Marketing: Prioritizing personalized email sends increases revenue 160% for Diamond Candles

Summary: Originally launched on Facebook, Diamond Candles has always put a focus on social media. However, with a growing customer audience on email, this year the company decided to prioritize email marketing and personalizing interactions based on behavior.

Read on to learn how, through this effort to personalize content, the team has seen a 160% increase in revenue over eight months. continue...
Posted: Nov 04, 2015
Case Study #CS33158:

Site Optimization: Modernizing B2B’s site results in inbound leads increasing 238%

Summary: "Today, if you look at most of our prospects, we didn't contact them. They contacted us, because they found us by hitting keywords on our website," Gary Romig, President, Summit Steel & Manufacturing, said.

By investing in optimizing the site and focusing on SEO, the company transformed its formerly bare-bones site into a tool to leverage business and drive leads. Learn how the metal fabrication company was able to increase its inbound leads by 238% from Q4 of 2014 to Q2 of 2015. continue...
Posted: Nov 04, 2015
Case Study #CS33156:

Inbound Marketing: 14% event attendee participation from New Relic's social media campaign

Summary: By expanding a brand-defining “Data Nerd” campaign during a yearly event, the New Relic marketing team built general market awareness and strategically involved customers in the brand's community.

When they launched the “Data Nerd Photo Booth,” the team was able to see over 200 retweets during the event and had a 14% participation rate from attendees. continue...
Posted: Oct 29, 2015
Case Study #CS33154:

B2B Marketing: Content strategy results in 50% of qualified leads being inbound

Summary: "Without good content, you don't get anybody in the hopper," Matthew Lacroix, Director of Brand Marketing, Newell Rubbermaid (LENOX), said.

The LENOX team faced a challenge many B2Bs have — too much of Sales' time was being spent finding and chasing leads. To remedy the situation, the marketing team launched a content-fueled strategy that allowed Marketing to track the effectiveness of its content. Learn how this effort increased Marketing's contribution to the Sales' pipeline and resulted in 50% of qualified leads being traced to inbound. continue...
Posted: Oct 28, 2015
Case Study #CS33151:

B2C Marketing: Site and search optimization leads to 15% increase in average order value

Summary: It’s difficult for online stores to match the level of one-on-one attention of their brick-and-mortar counterparts. That was the challenge Sourav Sharma, Head of Ecommerce and Online Marketing, Café Britt, encountered when it came to the specialty coffee and chocolate B2C company.

However, by adding a visual element to its internal search engine and including a sophisticated recommendation engine to the site, Café Britt was able to overcome this obstacle. Learn how this effort helped to increase customers’ average order value by 15%. continue...
Posted: Oct 22, 2015
Case Study #CS33149:

Email Marketing: Cleansing 50,000 email addresses increases email-to-website traffic by 90%

Summary: Facing major issues with its email campaigns, all of Metropolis International’s brands were affected as its email servers were blacklisted for two months. With no email marketing activity or online revenue coming through the channel, the team knew a major transformation was vital.

See how, through a six-step process, the email team at Metropolis was able to cleanse nearly 50,000 invalid email addresses and improve Sender Score levels 94%. continue...
Posted: Oct 21, 2015
Case Study #CS33147:

Inbound Marketing: Family-owned business competes with industry leaders through Vine campaign

Summary: "I would say 10 viewings of one Vine is more impactful than one 60-second commercial," Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, said.

The Brian Gavin team had a challenge — how could the mid-sized, family-owned company compete with the large budgets of its industry competitors? To solve this problem, the company embraced social media and launched a weekly Vine campaign. Learn how this effort resulted in engaging with an estimated 1.63 million viewers and being featured in a major industry publication. continue...
Posted: Oct 15, 2015

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