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Case Studies: 1345 and counting...

Case Study #CS32933:

B2C Marketing: 65% lift in organic traffic from in-house digital marketing transition

Summary: For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired?

For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and high costs of an external digital marketing vendor. Read this MarketingSherpa B2C case study to learn how the firm brought its digital marketing in-house and saw improvements in traffic and marketing spend. continue...
Posted: Oct 30, 2014
Case Study #CS32701:

B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%

Summary: As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy.

Read this award-winning case study to see how the parent company of Jane's Defence generated a tenfold increase in engagement over the legacy contact process continue...
Posted: Oct 29, 2014
Case Study #CS32930:

Content Marketing: Engaging internal resources helps grow organic traffic 380%

Summary: Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience. continue...
Posted: Oct 22, 2014
Case Study #CS32847:

Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails

Summary: "We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that," said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope.

The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation.

This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Readerís Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share with you. continue...
Posted: Oct 21, 2014
Case Study #CS32924:

B2B Content Marketing: 100% increase in lead gen for customer service software company

Summary: With new and emerging technology, the key is to articulate its benefits to potential clients. IntelliResponse offers a solution for customer service that allows consumers to search for frequently asked questions on a company's website with ease, freeing up time and resources for call centers to handle more complex questions and concerns.

Learn how the company leveraged a robust content strategy to generate brand awareness and leads, resulting in a 100% increase in lead generation via the site. continue...
Posted: Oct 15, 2014
Case Study #CS32921:

Email Marketing: 67% open rate for Canadian Opera Company's real-time sends

Summary: Sending the right message to the right person at the right time is the key to success for many email programs. The Canadian Opera Company, the largest opera company in Canada, sought to implement real-time email messaging to subscribers and send promotional emails during performance intermissions to encourage additional ticket purchases.

See how the team created and implemented perfectly timed sends and coordinating phone follow-ups to achieve a 50% sales conversion rate from follow-up calls stemming from emails. continue...
Posted: Oct 14, 2014
Case Study #CS32919:

Content Marketing: Showcasing original content for recruiting platform lifts social engagement 61.2%

Summary: Having a library of valuable content on a blog is a great way to generate interest for your brand. However, if that content is not your own and your brand voice becomes lost, that highly motivated traffic will not be able to make the connection between the expertise of the brand and the content.

Talentsquare faced this problem and revamped its online presence to showcase the brand and the expert knowledge of its employees. Read on to learn how the company peeled back the curtain and shared original content via its blog and social media. continue...
Posted: Oct 09, 2014
Case Study #CS32916:

Email Marketing: First-time cart abandonment campaign drives a conversion rate 1,858% higher than weekly send

Summary: With a change in focus from B2B to retail, Custom Service Hardware decided to implement its first automated email campaigns — a cart abandonment campaign, a welcome campaign and a post-purchase series.

Through these steps toward automation, the team wanted to focus on customer-centric sends and recoup revenue that previously was being left on the table. continue...
Posted: Oct 07, 2014
Case Study #CS32914:

Brand Awareness: Mobile radio ads foster engagement and list growth for Hydro Flask

Summary: "What our company is about is ... when you're a few miles out on that trail in the hot dusty trails of summer, and then you take that drink of water out of your Hydro Flask, and those ice chunks hit your lips, it just gives you that refreshing moment," explained Lucas Alberg, Marketing Manager, Hydro Flask.

Hydro Flask was looking for a creative way to reach potential customers. Utilizing a mobile radio app with ads for product discounts and contests, the company aimed to reach its audience at the right time with the right message. continue...
Posted: Oct 02, 2014
Case Study #CS32913:

Customer-centric Marketing: SAP drives $100 million in revenue influence with customer webcasts

Summary: Customer testimonials can act as very powerful marketing content and messaging. This case study takes a look at an ongoing webcast program at SAP that features customers telling their success stories using the SAP HANA memory technology.

This article covers how SAP chose its webcast vendor, how it ensures webcast presenters are prepared and its protocol for archiving the webcasts once they have been executed. Find out how in 2013, SAP turned 710 webcast attendees into $100 million in revenue influence. continue...
Posted: Oct 01, 2014

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