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Case Studies: 1454 and counting...

Case Study #CS33142:

Social Media Marketing: Multi-tiered giveaway increases site visits 288% for Star Fine Foods

Summary: The multi-tiered "How Do You O-live" giveaway gave Star Fine Foods’ olive-loving customers three different ways to enter: photo submission, recipe vote or quiz. A combination of website, social media and in-store efforts educated and engaged customers to keep momentum up after the peak holiday season.

Using this giveaway, the brand was able to increase website visits by 288% compared to the previous year. Learn how this effort received more than 21,000 entries and produced an increase in traffic to olive recipes on the website. continue...
Posted: Oct 01, 2015
Case Study #CS33136:

Summary: continue...
Posted: Sep 30, 2015
Case Study #CS33134:

B2C Marketing: Senior living provider drives a 12% lift in online leads with questionnaire

Summary: Visitors to Sunrise Senior Living’s website are often looking for immediate care options and answers for loved ones. Through user experience testing, the team at Sunrise learned that most users needed simple and clear education on available options.

To tailor information to users' specific needs, the team created a Care Questionnaire that provided relevant information based on a series of strategic questions. Read on to learn how this questionnaire caused Sunrise to see a 12% lift in online leads. continue...
Posted: Sep 24, 2015
Case Study #CS33132:

Email Marketing: Furniture retail chain uses omni-channel experience to reach 55% more online shoppers

Summary: Value City Furniture wanted to bridge the gap between the online and in-store purchasing process for its customers. Three years ago, Value City Furniture was a catalog-only site and has been migrating to ecommerce ever since.

The team created a platform around omni-channel retailing, combining online, in-store and email in the "Easy Pass." See how, by doing this, they were able to reach 55% more online shoppers. continue...
Posted: Sep 23, 2015
Case Study #CS33129:

Content Marketing: Healthcare B2B generates 9 million impressions through multi-channel effort

Summary: "The real business need for this particular campaign was educating the market to something new to them and the power of it," Karen Thomas-Smith, Vice President of Provider Marketing and Reference Management, Optum, said.

In an effort to educate her company about the potential of strategic marketing efforts and to educate the market on the importance of healthcare analytics, the marketing team at Optum launched a multi-channel content marketing campaign. Through research, person-building and "reimagining" content, Optum’s gated content generated over 8,500 downloads and the team produced over 1,000 pieces of unique content in 18 months. continue...
Posted: Sep 17, 2015
Case Study #CS33128:

Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show

Summary: "It was just one of those things that was incredibly powerful and very motivating for the sales people. They were there with their customers with this fantastic event going on around them," Steven Caunce, Corporate Affairs Manager, Fuji Xerox, New Zealand, said about his team's product launch campaign.

To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail "lookbooks." Learn how it generated new sales, inspired the brand's sales team and accounted for 34% of the Asia-Pacific sales total. continue...
Posted: Sep 16, 2015
Case Study #CS33126:

Customer-Centric Marketing: Symantec reduces churn by 3% through digital experience design

Summary: Designing a meaningful experience for customers online requires a strategic and thoughtful approach that leverages customer education over fear. The right digital experience can create a lasting relationship between a brand and its customers.

Learn how Symantec pushed customer-focus over product-focus in launching a one-stop digital platform for Norton Security’s content, offers and deals for auto-renewal customers. continue...
Posted: Sep 10, 2015
Case Study #CS33125:

Testing Optimization: realizes a 33% improvement in sign-ups

Summary:, an online marketplace that matches voice talent with buyers, has recently embraced a culture of testing. Instead of maintaining the status quo with its existing homepage, decided to put it to the test.

See how the team at was able to increase new sign-ups 33% simply by removing what they had previously thought to be one of the most valuable elements of their homepage. continue...
Posted: Sep 09, 2015
Case Study #CS33124:

Email Marketing: Pinterest email test results in 31% lift in re-pins from email

Summary: Incorporating social media icons in email sends is a common practice for most companies. However, when online wedding marketplace WeddingWire wanted to increase its Pinterest presence, it looked to these icons and discovered how ineffective they actually were.

Through testing, the brand was able to develop an email strategy that grew its Pinterest following without drastically altering its sends. Learn how WeddingWire was able to increase its email re-pins 31% and build its Pinterest community by integrating pins directly into its weekly email newsletters. continue...
Posted: Sep 09, 2015
Case Study #CS33121:

Inbound Marketing: Construction software company doubles submission goals in bracket contest for customer projects

Summary: With more than 4,000 construction companies and 45,000 end-users on HCSS software, the company was looking for a way to leverage those clients' stories into usable content.

The marketing team didn’t know exactly how HCSS software was helping customers and had no way to easily obtain consent for sharing consumer information. The team created the Most Interesting Project Bracket Challenge to spur customers' competitive sides and quickly pull in content that could be shared.

Learn how this contest created 96,000 new users for the brand and increased social media traffic by 432%. continue...
Posted: Sep 03, 2015

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