SUMMARY: To keep pace in the ever-changing email marketing landscape, marketers must create more customer-centric email campaigns. Subscribers now expect organizations to honor their communication preferences toward the integration of social media into email.
In this webinar replay, MarketingSherpa and GraphicMail presenters discussed key strategies and new research insights on how to optimize your email messages for social and mobile communication channels.
How do I build an email strategy that meets the escalating expectations of my customers’ communication channel choices?
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees
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