Do You Agree or Disagree That Social Media Will
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At one extreme of the chart spectrum, almost all marketers (97%) agreed that social media will simply complement other marketing tactics, such as email and search, rather than displacing them. Slightly fewer (88%) of marketers agreed on a more moderate perspective that social media will become a standard tactic for most companies, much like email or search marketing, and 74% believe it will have its own budget line item and staff in the foreseeable future.
At the other extreme, 12% think social media will eventually replace email as the primary method of customer communications.
An equally divided view is that social media will simply be a ‘tool in the toolbox’ but never as important as email or search marketing. What do you think?