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Feb 17, 2009

Exclusive Sherpa Research: Social Media Marketing and PR Benchmarks, Best Practices, Tactics for Any Budget

SUMMARY: No summary available.
Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.

But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?

Now you can! We’ve pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience with us.

Want to take a peek? Download an eight-page introduction and Executive Summary to the 2009 Social Media Marketing & PR Benchmark Guide to look at research highlights and six practical data charts.

Among the questions answered in this benchmark study:
• What is social media?
• How is social media changing marketing and PR?
• What are marketers spending on social media?
• How are marketers best using social media platforms?
• What best practices are top performers using?
• How do you measure social media performance?

Ready to kick off or fine-tune your social media marketing and PR program? Click here:

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