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Join Our Research Team at DMA 2014
Feb 16, 2011
Article

Free Excerpt: B2B Marketing Advanced Practices Handbook

SUMMARY: The MarketingSherpa 2011 B2B Marketing Advanced Practices Handbook will be released March 1, 2011. Download your complimentary excerpt to learn more about this handbook and our new FUEL methodology for B2B marketers.
The new 2011 B2B Marketing Advanced Practices Handbook walks you through the process of establishing a detailed B2B marketing strategy to increase your contribution to revenue and the sales pipeline.

In this handbook, MarketingSherpa introduces the FUEL methodology for B2B marketing, a comprehensive, step-by-step process that will help you address your organization's challenges and improve results.

Download your free excerpt from the 2011 B2B Marketing Advanced Practices Handbook.


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Members Library -- B2B Lead Generation: Increasing leads 296% by analyzing Web traffic

MarketingSherpa 2011 B2B Marketing Benchmark Report + CMO Perspective on B2B Marketing Automation Special Report


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