Lead generation is B2B marketing's top challenge. In fact, MarketingSherpa research for the 2012 B2B Benchmark Report
found 74% of surveyed marketers reported generating high-quality leads as their key marketing challenge.
The free excerpt for the new MarketingSherpa 2012 Lead Generation Benchmark Report
takes a deeper look at lead generation – including budgets, ROI and the relationship between B2B and B2C lead generation – to help you address this marketing pain point.
This excerpt also includes eight charts from this exclusive research, including what CMOs prioritize with lead generation. More than 50% of CMOs reported achieving, or increasing, measurable ROI, optimizing the Marketing-Sales funnel and gaining insight into the target audience as lead gen goals.
Even given these ambitious priorities, 36% of surveyed marketers reported spending less than $20 per qualified lead, and 16%, the next highest percentage, spent between $21 and $50 per qualified lead.
Another chart found in the free excerpt illustrates the value of lead nurturing. Organizations that report engaging in lead nurturing realize a 45% increase in lead generation ROI over companies that do not nurture leads.Download your free excerpt -- You will not be asked to fill out a form. This is a direct download.