Social media marketing was once a big question mark. Companies experimented with blogging and Facebook but were not sure if these tactics impacted the bottom line. They were even less certain of which tactics worked best. Now, after years of research, early answers have begun to surface.

The new MarketingSherpa 2011 Social Marketing Benchmark Report features the collective wisdom of more than 3,300 social media marketers. Nearly 150 charts accompany expert analysis, breaking down topics on tactics, measurement, budgeting, CRM integration and more.

Download your complimentary excerpt

Inside your excerpt, you'll discover:

o Which tactics are the most effective, most used and most difficult
o Where CMOs are setting their priorities
o How social media marketing budgets are changing


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