Warren, RI, November 29, 2007—MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, has published a new special report geared toward would-be authors who want to learn how to publish a business book. The special report, titled “Authors: How to Get Your Business Book Published,” contains complete practical information for any marketer, consultant or other expert who wants to use book authorship to establish thought leadership, land clients and be taken seriously in the industry.
“We were hearing from marketers who spend a great deal of time writing that they want to establish themselves as marketing authorities, so we captured everything they need to know in this special report,” said Tad Clarke, Editorial Director of MarketingSherpa. “The book is actually an update to one we wrote a few years back. We start with the very basics and go all the way through to how to negotiate a contract and market your book. New sections include current hot topics and tips on how to create a book-selling website.”
To write the special report, MarketingSherpa consulted with many leading business book publishers, agents, authors and entrepreneurs. Their real-world experience adds to the credibility of the report.
The special report presents several examples that can be transformed into practical application. It contains examples of query letters to agents, lists of literary agents and publishers, and questions to raise while negotiating a contract. It also reproduces four proposals that went on to yield contracts for the authors.
About MarketingSherpa MarketingSherpa is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch Inc., is part of the MECLABS Group.
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