If your marketing department sends out email newsletters and/or sales alerts, the new MarketingSherpa Email Marketing Benchmark Guide 2006 is a practical must-read.
100% newly researched, the 2006 Edition includes 310 all-new charts, tables, and heatmaps with data on: - open rates - clickthrough rates - email budgeting - typical conversion rates - business-to-business email marketing - ecommerce email campaigns
Seven eyetracking heatmaps are also included in full color. These reveal the results of eyetracking lab tests conducted by MarketingSherpa to determine how the human eye interacts with email, including text versus HTML formats.
Much of the new data is from real-life campaigns conducted by 1,927 marketers and email agencies who contributed budgeting and results statistics. In addition, the Guide features data on: - Growing opt-in lists and gathering permission?
- How Business-to-Business email marketing statistics differ from B-to-C stats?
- How segmentation, personalization, and frequency affect campaign response rates?
- Co-registration costs and tactics?
- How affiliates use email marketing?
- Deliverability and problems with email filters?
- The size of the email service provider (ESP) industry?
- What percent of emailed coupons are redeemed?
- How do RSS, IM, wireless, and desktop application messaging campaigns differ from email response rates?
MarketingSherpa is a research firm publishing a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 500+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, more than 237,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning site http://www.MarketingSherpa.com
If you send out email newsletters and/or sales alerts, MarketingSherpa's new Email Marketing Benchmark Guide 2006 is a seriously practical must-read. You'll discover:
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