Portsmouth RI -- MarketingSherpa published the first edition of its 'Buyer's Guide to Web Analytics: Software to measure your Web site & landing pages' today. Written in clear, non-technical English, the Buyer's Guide is designed for marketing professionals in the US, Canada, and the UK. The 245-page Guide, edited by Terry Lund, is available at http://sherpastore.com/store/page.cfm/2146
The Buyer's Guide features easy-scan comparison charts as well as detailed profiles for 53 software packages in low, mid, and high-price points from 48 vendors including: WebTrends, ClickTracks, WebSideStory, RedSheriff, IndexTools, Vividence, IBM, Mach5, WatchWise, Urchin, and Sane Solutions.
546-named analytics software customers from A.G. Edwards to ZiffDavis, are listed in the Guide's Client Name Index. Other clients named include AT&T, Bank of America, British Airways, CBS, Coca-Cola, Dell, Dupont, EBay, Ford Motor Company, GE, H&R Block, Johnson & Johnson, Lands' End, McDonalds, Microsoft, Otis Elevator, Pfizer, RadioShack, Sega, Shell Oil, and The Vatican. A complete list of named clients is available here:
MarketingSherpa, best known for weekly Case Studies on marketing, has published two prior Buyer's Guides - the Buyer's Guide to Search Engine Optimization Firms (now in its 3rd edition) and the Buyer's Guide to Email Broadcast Vendors. All are available at http://www.sherpastore.com
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