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Apr 13, 2004
Press Release

MarketingSherpa Publishes Buyers Guide to Web Analytics to Measure Site Results

SUMMARY: No summary available.
Portsmouth RI -- MarketingSherpa published the first edition of its 'Buyer's Guide to Web Analytics: Software to measure your Web site & landing pages' today. Written in clear, non-technical English, the Buyer's Guide is designed for marketing professionals in the US, Canada, and the UK. The 245-page Guide, edited by Terry Lund, is available at

The Buyer's Guide features easy-scan comparison charts as well as detailed profiles for 53 software packages in low, mid, and high-price points from 48 vendors including: WebTrends, ClickTracks, WebSideStory, RedSheriff, IndexTools, Vividence, IBM, Mach5, WatchWise, Urchin, and Sane Solutions.

546-named analytics software customers from A.G. Edwards to ZiffDavis, are listed in the Guide's Client Name Index. Other clients named include AT&T, Bank of America, British Airways, CBS, Coca-Cola, Dell, Dupont, EBay, Ford Motor Company, GE, H&R Block, Johnson & Johnson, Lands' End, McDonalds, Microsoft, Otis Elevator, Pfizer, RadioShack, Sega, Shell Oil, and The Vatican. A complete list of named clients is available here:

MarketingSherpa, best known for weekly Case Studies on marketing, has published two prior Buyer's Guides - the Buyer's Guide to Search Engine Optimization Firms (now in its 3rd edition) and the Buyer's Guide to Email Broadcast Vendors. All are available at

Contact Customer Service for info at (877) 895-1717 or email for a fast response.
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