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Jan 04, 2008
Press Release

MarketingSherpa Founder Anne Holland to Conduct Email Copywriting Base Camp at Email Summit ’08

SUMMARY: Warren, RI, January 4, 2008 — MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, is offering an email copywriting Base Camp on the first day of its Email Summit, February 24, 2008, 2-5 p.m. Anne Holland, Founder and Content Director of MarketingSherpa, will conduct the training session.
MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami, Florida, February 24-26, and is expected to attract more than 800 participants. In addition to the copywriting Base Camp, the event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of Case Studies.

Titled “Copywriting for Email 101: Inspiration & Remedial Skills,” the Base Camp is ideal for teams and individuals at any level who are interested in email marketing training. The interactive session will present the most effective methods of creating copy for email subject lines and copy, as well as landing pages. Participants are encouraged to submit real-life email examples for critiquing.

“We’re so honored that Anne, one of the most knowledgeable email copywriters, has agreed to share her expertise with the Email Summit participants,” said MarketingSherpa President Eric Stockton. “The copywriting Base Camp is the perfect opportunity for email marketers to spend an afternoon gaining insights into how to create copy for optimal results.”

The Base Camp is open and free to everyone who has purchased a ticket to the Email Summit, but prior registration is necessary because space is limited. To make a reservation, specify your attendance when you register for the Email Summit ’08.

With more than 20 years as a publishing industry veteran, Anne Holland founded MarketingSherpa and subsequently sold it to MECLABS Group. She previously served as head of marketing for Phillips Business Media, a $100 million publishing company. She helped launch one of the world's first profitable subscription sites in 1995, the trade publications Interactive Marketing News in 1994, and MIN's New Media in 1995. She has been quoted in The New York Times, Business 2.0. CBS MarketWatch, B@B Magazine, Fast Company, Target Marketing and many other publications.

About MarketingSherpa
MarketingSherpa ( is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

Jamie O’Donnell
415 643 8947

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