Warren, RI, January 18, 2008—MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, will feature a session on the Rapid Rise of the Un-Newsletter at its Email Summit at 2:45 p.m. Feb. 25. Jeff Cram, Managing Director and Co-Founder of ISITE Design Inc. will present this B-to-B breakout session.
MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami, FL, Feb. 24-26, and is expected to attract more than 800 participants. In addition to Cram’s session on how the Un-Newsletter is opening minds and changing how companies are perceived, the event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of Case Studies.
Titled “The Rapid Rise of the Un-Newsletter,” Cram’s session will explore ways to create an online newsletter with an informative and fun voice. Based on creative ideas he has implemented for ISITE Design and its clients, he will present solutions to having newsletters read, experienced and remembered. Through the innovative techniques of improving the voice and design employed by his clients, Cram will show how a unique newsletter can increase subscriber lists, improve open rates and generate new revenue.
Cram co-founded ISITE Design, a leading full-service interactive agency, in 1997 and has played an integral role in establishing the agency as a national leader in Web strategy, design and technology services. Cram has consulted for companies, including Siemens, Xerox, Nike, Nintendo and WebTrends. He is a frequent speaker at national conferences on topics including Web analytics, online marketing and Web strategy.
“Jeff Cram’s ISITE Design has guided many marketing-savvy companies and knows what works,” said Eric Stockton, MarketingSherpa President. “After hearing him, our Email Summit participants will be able to apply his techniques to their newsletters and more than meet their objectives.”
is a research firm publishing practical Case Studies and benchmark guides for its hundreds of thousands of weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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