Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Mar 20, 2007
Press Release

MarketingSherpa Publishes 2007 Ecommerce Benchmark Guide: 223 New Charts, Tables & Heatmaps to Help Improve Online Sales

SUMMARY: No summary available.
Warren, RI (PRWEB) March 20, 2007 -- MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its new Ecommerce Benchmark Guide 2007. The Ecommerce Guide features 223 charts of data on e-retail and online shopping data, including search marketing, online store design and email marketing conducted by 1,913 ecommerce marketers. Copies are available at:

This new Benchmark Guide weighs in at 294-pages and features results from four studies conducted in 2007 by MarketingSherpa:

#1. MarketingSherpa's Ecommerce Benchmark Survey: 1,913 real-life marketers shared their own results, tactical and budgeting data for this exclusive study. Data is split out by major categories (large vs. small merchants; high-growth vs. stagnant sites; services vs. product marketers, etc.).

#2. Three New MarketingSherpa Surveys of Online Shoppers: 2,449 online shoppers responded to Sherpa's survey revealing what makes them trust a site, why they abandon carts, etc. Answers from heaviest shoppers are contrasted with "average" shoppers for more insights.

#3. MarketingSherpa's Ecommerce Eyetracking Study: Six new laboratory test results show how online shoppers look (eyeball), scroll, and click on home pages, category pages, merchandise pages, and internal search result pages. These four-color heatmaps include bands such as Best Buy, Circuit City and Wal-Mart.

#4. “Best of” Study Results from 30 Independent Research Organizations: In addition to the above exclusive content, MarketingSherpa's research team also included the most useful stats and results from 30 independent research organizations such as Coremetrics, comScore and Nielsen//NetRatings. Much of this data is previously unpublished, generously gathered by these organizations at Sherpa’s request.

For a complete table of contents, including a list of all charts, tables and heatmaps, go to:

About MarketingSherpa
MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week.
MarketingSherpa also publishes the following Benchmark Guides:
Search Marketing Benchmark Guide
Email Marketing Benchmark Guide
Business Technology Marketing Benchmark Guide

For a complete list of available Benchmark data, go to:

Praised by The Economist, Harvard Business School's Working Knowledge Site and, the company is now celebrating its 7th anniversary. For more information, visit or call (877) 895-1717.

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.