Warren, RI, January 10 -- MarketingSherpa announced today the publication of its 2007 Marketing Wisdom Report, an all-new collection of real-life marketing lessons from 110 readers. Copies of the 60-page report PDF are available without charge (thanks to a sponsorship grant from Omniture) at:
http://wisdom.marketingsherpa.com

Marketers from 110 organizations contributed test results and advice for this fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot.

The marketing and advertising lessons learned detailed in the Wisdom Report cover the following topics:

- Email campaign segmentation tests and results
- Blogging, podcasting and mobile marketing tips
- Search marketing tactics and offline advertising
- Web site design and social networking done right
- B-to-B marketing campaign lessons and getting around office politics

MarketingSherpa's 2007 Wisdom Report is sponsored by Omniture.

This is MarketingSherpa's fifth annual Marketing Wisdom Report. Each year's edition is read by more than 237,000 marketing and advertising professionals. This year's edition is 60 pages long. A PDF is available free of charge (and without any obligation) at http://wisdom.marketingsherpa.com

About MarketingSherpa Inc.

MarketingSherpa is a research firm publishing Benchmark Guides, Buyer's Guides and How-to Reports plus a 600+ marketing Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, more than 237,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week.

The company, founded in January 2000, is headquartered at 499 Main Street, Warren, RI. For more information, visit http://www.marketingsherpa.com or call (877) 895-1717.