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May 26, 2011
Event Presentation

Webinar Replay -- Maximizing the ROI of website traffic by reducing visitor anxiety

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SUMMARY: In this webinar replay, see industry experts Boris Grinkot and Carlos Chang explore anxiety and the concern about transaction safety. Includes key tactics for reducing this anxiety alongside a case study with proven test results.
In this webinar replay, see industry experts Boris Grinkot and Carlos Chang of MarketingSherpa and VeriSign Authentication Services explore anxiety and the concern about transaction safety, which are critical for websites where conversion requires submitting personal and/or payment information.

You'll learn different psychological factors that either decrease or increase the likelihood of conversion, illustrated with real-life case studies, showing how marketers need to think about visitor anxiety and optimize their pages to minimize it.

What you will learn:

o The definition of "anxiety" from the LPO perspective
o Key tactics for reducing anxiety
o Case study with validated test results

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Useful links related to this webinar

VeriSign

2011 Landing Page Optimization Benchmark Report

Members Library -- Landing Page Optimization: How to serve 2 markets with 1 page

Members Library -- Landing Page Testing and Optimization: How Intuit grew revenue per visitor 23%



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