SUMMARY: While higher search ranking may bring more traffic, it doesn’t always equal more sales. However, marketers who dedicate efforts to creating quality content not only improve their position in search, but also obtain their primary objective: conversion by the way of more quality leads.
In this 60-minute webinar replay, MarketingSherpa and Slingshot SEO cover search marketing research and five steps to improve lead quality and conversions with content marketing optimization.
As marketers, we are constantly placing different values on what could improve our campaigns. With search marketing, it is often using different SEO tactics to increase the ranking of targeted landing pages for lead gathering.
And not all tactics are created equal. Content creation is the most effective SEO tactic, according to 1,530 search marketers surveyed by MarketingSherpa. That means marketers who commit their efforts to creating quality content improve not just their SEO positions, but also yield higher-quality leads and more conversions.
In this webinar replay, MarketingSherpa researchers W. Jeffrey Rice and Kaci Bower boil down a score of data, providing insights into the key components for accelerating lead quality and conversions through content creation and optimization.
You’ll also learn:
What to address in your content marketing optimization efforts
Tips for writing SEO-friendly content
How to fulfill the need for content and select topics
Case Studies: How two well-known organizations employed content marketing optimization tactics to build traffic, generate leads and drive revenue
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