Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Jan 25, 2011
Event Presentation

Email Marketing Awards 2011 Winners Gallery: Top campaigns and best results

Email to a Colleague   Post a Comment   Permanent Link   Print Version   Free Newsletters  
SUMMARY: The results are in. Get your copy of our Email Awards 2011 Special Report and cherry pick from the boatload of tactics you'll find.

This complimentary PDF includes campaign descriptions, sample emails, loads of results metrics and on-point analysis from this year's judges. Check out this year's winners and see how the industry keeps pushing forward.
by Adam T. Sutton, Senior Reporter

Download your copy of the MarketingSherpa Email Awards 2011 Special Report by using the link below. Inside you'll find analysis, metrics and samples from this year's 17 winners. Highlighted campaigns include:

o Susan G. Komen for the Cure's segmentation strategy that pulled in 10.46% more donations per person

o Kodak's combination of triggered emails, direct mail and personalized websites that achieved a 23% lead rate for its B2B business

o Olympus' innovative sideways-scrolling promotional email that had a 41.2% click-to-open rate

Download your complimentary PDF.


Useful links related to this article

Sign up for the MarketingSherpa Email Marketing newsletter

Members Library: Email Marketing Awards Gallery 2010: Winning campaign details and creative samples


Email to a Colleague   Post a Comment   Permanent Link   RSS   Free Newsletters  
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*
→
Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Improve your marketing -- and save money on every purchase

Sign up today for a MarketingSherpa Membership.

Benefits include:

  • Get every Special Report for FREE (usually $97 each)
  • Get every 30-Minute Marketer for FREE (usually $47 each)
  • Save 20% on every purchase
  • Ask the Librarian for help in locating marketing research
  • Enjoy other member-only perks
Get more info and sign up for a MarketingSherpa Membership here.
MarketingSherpa Community
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
Join


Upcoming Webinars
  • Email Optimization: A discussion about how A/B testing generated $500 million in donations

    Wed., June 19, 2013
    3:30 - 4:00 p.m. EDT
    Register for our next Free Webinar
New Research
Latest SherpaBlog Posts
Upcoming Events

Marketing Research Chart of the Week:
New every Tuesday

Click to view this article

Sherpa Sponsorship Opportunities

Weekly Book Giveaway


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.