Your customers use the Internet to search for information. Thus, email’s role in your marketing mix should cater to this behavior to maintain marketing effectiveness, as well as company relevance. Your messages need to be packaged to best serve your customers in their search for solutions to their problems.

So, how do you treat the customer life cycle to retain, nurture and stimulate engagement with your funnel?

MarketingSherpa’s W. Jeffrey Rice and Adam T. Sutton reveal key strategies from our Email Marketing Handbook - Second Edition, and explore when and where to implement email campaigns to accelerate and enrich customers’ experiences through an organization’s Marketing-Sales funnel.

They covered:

• The state of email communications


• How to prospect to maintain and grow relationships


• How to nurture subscribers to move them toward conversion


• Activation of your subscriber base


• Retain customers by reassuring their trust


• Why you should ask for referrals


• MarketingSherpa case studies


• Key takeaways

Sponsored by Eloqua

Useful links related to this webinar replay

MarketingSherpa's Email Marketing Handbook - Second Edition

Email Marketing: How Microsoft used triggered email to increase open rates 800% and clickthrough 2,100%

Wells Fargo’s Customer-Centric Message Boosts Leads: 5 Steps to Create Consistent Theme for Multichannel Campaign

Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps