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Jul 25, 2012
Event Presentation

Video of Brian Carroll and Nicolette Dease's Presentation from B2B Summit 2011 - Optimizing the Lead: A data-driven optimization process

SUMMARY: To get you ready for the upcoming MarketingSherpa B2B Summit 2012, August 27-30 in Orlando, here is a session from last year’s event. This video features the entire Optimizing Lead Generation presentation by Brian Carroll, Executive Director of Applied Research, MECLABS; and Nicolette Dease, Program Manager, MECLABS Leads Group. (MECLABS is the parent company of MarketingSherpa.)
Carroll and Dease present three tactics that improve lead generation: selecting the right data, prioritizing that data, and identifying the inflection point when cost outweighs lead gen value. Each of these tactics is backed with actual case studies that provide detailed breakdowns of the nuts-and-bolts of the efforts and results achieved by your marketing peers. Learn about lead gen campaign data sources, choosing call list sources, and conducting effective cost-benefit analyses for teleprospecting campaigns.

Watch the session now

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