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May 25, 2000
Article

Pew Study Reveals Three Types of Sites That Women Frequent More Than Men

SUMMARY: No summary available.
Pew Internet & American Life have released a study showing that more than nine million women have gone online for the first time in the last six months. That’s great news for Internet marketers who want to reach the "other" sex. But just how can you put all those stats to work for you? Read on:

* Women Play Games (Online, That Is)
If you thought Doom and Quake were just for boys, think again. One surprise was that women are actually more likely than men to play games online. 37% of online women say they have played a game, compared to 32% of online men. The study reports that “On a typical day”, 6% of online women play a game on the Web. If you want to target women via online games, we suggest you look at multi-player games with interaction and chat before buying banners on the pro-wrestling site.

One gaming portal to consider is MSN’s Gaming Zone. According to Media Metrix, The Zone boasts more than 2.3 million unique users and banners cost $47/M. For more information visit MSN’s Media Center: http://mediacenter.msn.com/MSNSALES/MSNSites/MSNSites.asp?S
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* Women Dig Email
If you’ve been wondering where to put the bulk of your marketing dollars, this study confirms that you should focus on email marketing. According to the study’s findings, women become attached to email early in their online life. 65% of women who started using the Internet in the past year say they would miss email (good thing it’s here to stay), compared to 55% of male new users. Web sites that want to appeal to women should focus on community-building and facilitating easy email exchange among site visitors and with Web site staff.

* Career Sites Attract Women
When it comes to job-hunting, 56% of online women ages 18-29 have sought job info, versus 46% of men. Marketers looking to reach women might consider banner ads and sponsorship opportunities with career sites including Monster.com, CareerPath.com, and HotJobs.com. Headhunter.net offers a consumer newsletter that is distributed to over 500,000 readers each month. Contact peter.jansons@headhunter.net. For info about banner ads, contact Doubleclick, tfochetta@doubleclick.net.
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