In this webinar replay, see industry experts Boris Grinkot and Carlos Chang of MarketingSherpa and VeriSign Authentication Services explore anxiety and the concern about transaction safety, which are critical for websites where conversion requires submitting personal and/or payment information.
You'll learn different psychological factors that either decrease or increase the likelihood of conversion, illustrated with real-life case studies, showing how marketers need to think about visitor anxiety and optimize their pages to minimize it.
What you will learn:
Download the slide presentationDownload the Audio PresentationUseful links related to this webinarVeriSign2011 Landing Page Optimization Benchmark ReportLanding Page Optimization: How to serve 2 markets with 1 pageLanding Page Testing and Optimization: How Intuit grew revenue per visitor 23%
- The definition of "anxiety" from the LPO perspective
- Key tactics for reducing anxiety
- Case study with validated test results