Generating a volume of qualified leads remains a pertinent challenge to B2B marketers. Buyers are researching their purchasing decisions independently online before engaging with Sales.
Because of this, it's more important than ever to ensure that your reputation is strong in order to gain the trust of your audience and convert them as qualified leads. Achieving this will require organizations to adopt a truly customer-centric approach, and establish thought leadership through valuable and engaging content.
In this webinar replay, presenters Jen Doyle, Kaci Bower and Carlos Chang, from MarketingSherpa and VeriSign discuss the importance of customer-centric lead generation tactics, backed by case studies, research and the FUEL methodology. Download the slide presentationDownload the audio presentationSymantec homepageUseful links related to this webinarLead Nurturing: Old names yield 37% of customersBrand Marketing: Party promotion generates more than 14,000 leadsB2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified