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Dec 06, 2010
Article

SherpaBlog Audience Picks: The most Tweeted blog posts from November 2010

SUMMARY: In a new feature for MarketingSherpa, we're highlighting the previous month's most Tweeted posts from SherpaBlog. To see our
audience's picks for November, check out the most tweeted posts from our team of writers and reporters, as well as guest posts by frequent MarketingSherpa contributor Jeanne Jennings, and Email Summit '11 keynote speaker David Meerman Scott.
Best of November 2010: November's most-Tweeted SherpaBlog posts

Public Relations: The best press release is no press release
Are you a public relations associate or manager looking to advance your career? Here's a novel idea. Ditch the press release and just write it in a letter... In this post, we explain why itís better to get personal.

Lead Generation: Real-time, data-driven B2B marketing and sales
The real-time revolution is upon us. The ability to immediately gather, interpret and react to new information is becoming a crucial component in todayís marketing world. In this post, Email Summit 2011 keynote speaker and noted marketing strategist, David Meerman Scott, explains just what real-time means and the impact it can have on an organization.

Ten Numbers Every Email Marketer Should Commit to Memory
Just because something looks good, it doesnít mean that it is. Numbers, on the other hand, donít lie. Thatís the case in many aspects of life and in email marketing. Metrics are what define the success or failure of a campaign. Consultant, Email Marketing Strategy and MarketingSherpa Email Trainer, Jeanne Jennings, explains why email marketers should focus more on digits and not on a pretty design.



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