MarketingSherpa's Most-Tweeted Blog Posts for December 2010

1. Content Marketing: How to get your subject matter experts on your corporate blog

Inbound marketing is a growing tactic that is proving very successful and profitable. So, it’s no surprise organizations are pouring lots of money into social media and SEO. That also includes setting up a nice and informative corporate blog. But to provide quality content, you’ll need to seek out experts in your organization. In this post, we give you some pointers to help you get subject matter experts writing for your blog.

2. Social Marketing: Twitter contest boosts followers 43%

In order to build a strong social media following, you have to consistently interact with your audience and meet several of their needs; from providing high quality content to customer service. And meeting these goals sometimes means getting a bit crafty. See how one company did just that and got a real boost in the process.

3. Email Marketing: Improve deliverability by deleting subscribers?

It’s been proven that in email marketing, improving engagement is key to improving deliverability. But what do you do with subscribers who are not engaging and are sending your emails straight to the trash folder? In this post, you'll receive advice on how to deal with those types of subscribers and explain why deleting some of them could be your best bet.