| SUMMARY: Niche searchers dig deeper on the Web to find landing pages with the most relevant results. Use long-phrase searches from your log files to optimize results for any search. |
Benefits include:
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Long tail terms tend to have higher conversion rates and can yield higher average order values. A searcher's use of longer tail terms often indicates they are far along in the buying cycle and are looking for price and availability rather than just researching for general information. Unfortunately, using traditional SEO methods, it's tough - if not impossible - to properly optimize for the "small head" to the "ultra-long tail" terms and phrases on sites with many hundreds of pages let alone those with thousands or hundreds-of-thousands of pages. Companies with larger sites are lucky to have optimized 10% - 15% of their site. To solve this gap, find vendors/partners that can truly optimize your entire site regardless of number of pages; can handle small head, torso, long tail and "ultra long tail" terms; can do so in any language... And, ask them if they will do so on a pay for performance model. Why not let the vendor assume the risk of delivering a successful "whole-site SEO" campaign?