Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Oct 13, 2009
Article

New Chart: Measurement Mandatory for Search Marketers

SUMMARY: Just as the web democratized media access to a mass audience for any advertiser-free or cheap methods for measuring search media have also now become available to anyone.

Search marketing has always been a numbers-intensive endeavor, so itís no surprise that search marketers have quickly adopted analytics into everyday use.
Search Marketers Overwhelmingly Use Web Analytics
View Chart Online
Click here to see larger, printable version of this chart


As we see in this chart, just about every size and kind of marketer uses analytics for search. There is simply no good excuse not to. Google Analytics is free (up to a point), and using it to incorporate conversion into optimization can save massive amounts of money.

As of May 2009, 85% of the search analytics users we surveyed use Google Analytics, and thatís a 29% increase over the year prior. Google Analytics was designed to give the long-tail of medium and small web publishers a free way to get better at PPC marketing. This is, of course, very much to Googleís benefit since it is the largest seller of PPC advertising on the planet.

That bit of self-interest aside, considering that it is free, Google has produced an amazingly full-featured analytics program. Larger sites that need a little more analytical firepower seem to be turning to Omniture, but many of them also have tags in place for multiple analytics programs.

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions